FERRARI

Brand must reveal strategy transition to electrified propulsion

All the big players in the sports car segment are doomed to convert new models to electric traction, painfully trying to solve the problem of reducing the mass of traction batteries. Ferrari is no exception – this week the new brand boss Benedetto Vigna is expected to reveal the Italian manufacturer's strategy in the transition to electric propulsion.

In fact, as explained to Reuters, the Ferrari boss will present a new business plan for the brand to investors this Thursday. CEO Benedetto Vigna only took office last September, but he has 26 years of experience in the industry as well as a solid background in physics. Ferrari already has four hybrid models in its product lineup and has promised to introduce its first electric car by 2025.

Ferrari is currently working with Yasa of Mercedes-Benz on drive components for hybrid and electric vehicles. It is possible that this week we will meet Ferrari's new partners in the implementation of a promising strategy. The company's new boss has already said that the transition to electric drive is not the only way to reduce carbon emissions from powerful sports cars. Ferrari's management considers the development of new types of fuel as an alternative to it, which will allow the operation of powerful internal combustion engines with minimal damage to the environment.

In recent years, Ferrari's range of cars has been expanded to nine models that can be equipped with six, eight or twelve-cylinder internal combustion engines, as well as hybrid powertrains. In the middle of the decade, an electric sports car will also appear, and production of the brand's first crossover, the Ferrari Purosangue, will begin this year, which will share the platform with two more models in the future. The first crossover will use a hybrid powertrain, but its successors will go purely electric. It is assumed that these vehicles will use four electric motors with a total power of 620 hp, and an 80 kWh traction battery will be able to quickly replenish the load, thus compensating for the no longer highlighted capacity indicators.

Image source: Ferrari