AUTONEWS
Mercedes GLC vs BMW iX3
BMW iX3...After years of trial and error, BMW designers finally got it right. The iX3 exudes distinction and modernity, but without intending to scare anyone. Clean, solid surfaces meet well-defined creases. It's different from all other crossovers and doesn't need strange proportions or elaborate lines to achieve that. There's a new face mask, but it's not Halloween.
As for the interior, there's a completely new dashboard and an iDrive system that debuts something unprecedented: not just a larger screen, but something called Panoramic iDrive – a narrow screen that extends across the entire base of the windshield, just above the dashboard. Spoiler alert: besides having a futuristic look, it actually works.
With sixth-generation BMW eDrive technology, a range of up to 805 kilometers (500 miles), and a maximum charging rate of 400 kW, the new BMW iX3 sets new standards for efficiency and long-distance capability. A new electronics and software architecture, including four high-performance "superbrains" computers, makes the first model of the Neue Klasse smarter and better prepared for the future than ever before. The "Heart of Joy" driving dynamics management technology enables unparalleled driving dynamism and precision, while the latest automated driving systems optimize the symbiotic interaction between man and vehicle.
A key element of the digital user experience in the new #BMW iX3 is BMW Panoramic iDrive, which takes the intuitive operation and driver focus for which the brand is known to a new level. In addition, a comprehensive sustainability concept reduces the vehicle's carbon footprint by more than 30% over its life cycle compared to its predecessor.
The first model from the Neue Klasse will be produced at the newly built BMW Group plant in Debrecen, Hungary. The first variant of the all-electric SAV to roll off the production line, starting in the fall of 2025, will be the BMW iX3 50 xDrive (combined electric power consumption: 17.9 – 15.1 kWh/100 km; CO₂ class: A; range: 679 – 805 km; provisional figures according to the WLTP cycle), with a power output of 345 kW/469 hp and electric all-wheel drive.
The new BMW iX3 represents a leap in development compared to its namesake predecessor, going far beyond a simple model update. The advancements in design and technology create the impression that an entire generation of the vehicle has been skipped. For the BMW Group, the launch of the new BMW iX3 also represents a milestone in the transformation process in terms of electrification, digitalization, and circularity. Leading the arrival of the Neue Klasse (New Class), it offers customers the latest innovations in design and technology, which will shape the brand's entire model range going forward. Neue Klasse technologies will be incorporated into a total of 40 new models and model updates by 2027.
The new iX3 manages to eliminate many, or even all, of the inconveniences of modern electric vehicles. It doesn't feel heavy or unresponsive to drive. It charges super-fast and is efficient, needing to be charged less frequently than competitors. The control system is intuitive. The driver assistance features don't drive you crazy.
We've driven cars that make similar claims to the iX3. They left us unhappy, turning the human being into a mere subsystem within a clumsy machine with its own hyper-digitalized mind.
The Neue Klasse is not like that. It doesn't try to be different or shocking. It's like a BMW; only fabulously good. A significant leap, more intuitive, rewarding, precise and engaging (and yet relaxing) than other current BMW crossovers. It's refined and spacious when you need a family car. BMW design is entering a refined era that evokes, but doesn't imitate, its best past. Given that there will soon be a Neue Klasse car to play the role of established models like the 3 Series, all of this is extremely reassuring.
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Mercedes GLC...With the same state-of-the-art architecture as the CLA, this electric SUV sports a familiar badge, but is completely new underneath. The GLC is Mercedes' golden goose and its best-selling model globally, and while you can still buy the petrol and diesel versions, the investment in research and development of this electric version is not without risk.
Mercedes claims it's an uncompromising electric vehicle, designed to offer the comfort of an S-Class, decent performance, and that "welcome home" feeling you'd get with a classic Mercedes. It promises a lot, therefore, and arrives at a time when Mercedes' long-time rival in Munich is also up to speed with its projects.
This is not just a simple conversion to electric – quite the opposite. While the previous GLC was a flexible platform design (which needed to accommodate diesel and petrol components, in addition to the batteries), this new GLC EV uses the MB.EA architecture, developed specifically for Mercedes. The result is a fundamentally different approach in terms of design, performance, and technology.
The GLC is the flagship of Mercedes' new proprietary operating system, MB.OS – a powerful AI-based brain that controls everything from driving to entertainment. Meanwhile, features such as the world-first 39.1-inch "Hyperscreen" interior, two-speed transmission, advanced shock absorbers, and a complete overhaul of energy management show that Mercedes is determined not to let BMW or Tesla monopolize the spotlight.
For launch, only the GLC 400 4Matic will be available, with other versions (including a rear-wheel-drive edition with greater range) arriving later. Power comes from two permanent magnet synchronous motors (one on each axle) with a combined output of 483 hp and 800 Nm of torque – enough to propel this 2.5-ton brute from 0 to 100 km/h in just 4.3 seconds. The GLC uses a 94 kWh (usable) nickel-manganese-cobalt battery, with a projected range of up to 650 km (403 miles) according to the WLTP cycle in this dual-motor configuration. The range should approach 725 km (450 miles) when the single-motor version arrives on the market.
Thanks to the 800 V system, charging can reach up to 330 kW, if you find a sufficiently powerful charger – a 10% to 80% recharge takes about 22 minutes under ideal conditions. Mercedes also learned from the controversy generated by the launch of the CLA (in the UK, the car needs to be optionally equipped with a DC-DC inverter to work with the 400 V chargers more common in Great Britain), and the GLC already comes with the conversion kit as standard.
Other technical highlights: the GLC comes equipped with a two-speed gearbox, which offers the best of both worlds: good acceleration and greater efficiency at high speeds. Intelligently, the front engine can be decoupled (via a clutch) for greater efficiency at cruising speed. Four-wheel steering, air suspension, and adaptive dampers are standard on all versions except the base model, with driving control proactively adjusted based on data collected from other Mercedes and Google Maps. Welcome to the age of algorithms.
After the CLA, it seems Mercedes is in a great phase. The GLC EV is quiet, luxuriously equipped, and conveys a sense of maturity while driving, with interesting digital features and real-world range that, while not comparable to the best, is very close.
This isn't a reinvention like the BMW iX3, but a true transposition of the Mercedes brand to an electric vehicle. This is a car that prioritizes comfort, refinement, and serenity above all else – think of a relaxation capsule, not a car to break records at the Nürburgring.
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