AUTONEWS
Mercedes' total vehicle sales—particularly of models with combustion engines—do not seem to be impressing management...
Mercedes-Benz saw a strong increase in electric car sales during the second quarter of the year (April to June) compared to the same period in 2025.
In the first half of the year, the Mercedes group (Mercedes and Smart) sold 1,011,500 vehicles—a notable figure, yet 6% lower than the volume recorded in the first six months of 2025. While sales actually grew by 2% in the first quarter of 2026, the second quarter drove the poor commercial results, stumbling by 8%. Year-to-date in 2026, the Mercedes brand alone sold 837,200 units—7% less than in the first six months of the previous year—with sales performance deteriorating slightly in the latter half of the half-year period, as transactions fell by 8% between April and June.
Faced with these less-than-encouraging results, there is a silver lining: the brand's electric vehicles won over 97,100 new customers, representing a 28% increase compared to the same period in 2025. More importantly, in the second quarter of 2026, the German manufacturer sold 52,900 battery-powered units, translating to a 51% increase over previous results.
Mercedes is not just about electric cars, however; battery-powered commercial vehicles—specifically the traditional vans where the brand is particularly strong—also outperformed the lineup of gasoline or diesel-powered vehicles, whether mild hybrids, full hybrids, or plug-in hybrids. And if we add EV vans to EV cars, the total number of units sold reached 113,300 from January to June, representing a 30% increase compared to the previous year.
According to the brand, much of the positive performance of battery-powered vehicles is due to customer acceptance of models such as the electric versions of the CLA, GLB, and GLC. However, it is worth noting that a significant portion of the sales losses is linked to Asian markets—specifically China, which is increasingly becoming the "monster" threatening European automakers, particularly the German ones. This is despite their efforts to lobby the European Union to avoid punitive tariffs—tariffs mirroring those China has long used to restrict European, North American, South Korean, and Japanese manufacturers from entering the Chinese market.
Data released this Wednesday (July 8) shows that the brand sold 87 percent more fully electric models in Europe, specifically regarding passenger vehicles.
In total, 43,500 units were sold, representing a 26 percent market share. Globally, the German manufacturer sold 52,900 electric cars in the second quarter of the year. From January to June, 97,100 such cars were sold (up 28 percent).
Its share of the global electric vehicle market has nearly doubled—rising from 7.7 percent to 13 percent—since the second quarter of the previous year. This occurred during a period when demand for electric models grew due to rising fuel prices driven by the conflict in the Middle East.
Over 417,000 sales in the quarter, a decline in China...Across all powertrain types, 417,800 units were sold, marking an overall drop of eight percent, despite a two percent increase when excluding China. Taking the year as a whole (specifically, the first six months), Mercedes-Benz has sold 837,200 vehicles, a 7% decrease compared to the same period in 2025.
North America, Germany, and Europe recorded particularly significant growth. In China, however, there was a decline in sales attributed not only to fierce competition but also to the "timing of current product launches." Nevertheless, the brand maintained its leadership in the segment of models priced above one million yuan.



