AUTONEWS

Ferrari sold out by the end of 2027
Ferrari has announced that its order books for 2027 are already fully booked. In other words, new orders will not be filled until 2028 at the earliest, according to Motor1.
Ferrari cites “healthy demand across all geographies” as the influx of orders as new models arrive and others are retired.
The Purosangue recently received the Handling Speciale option, while the new 12Cilindri Manuale with simulated manual transmission premiered with the status - sold out.
Although order books are growing, deliveries are slightly down through June compared to the first half of last year. Ferrari sold 6,802 cars in the first half of 2026, a decrease of 285 units. Europe, the Middle East and Africa took the lion's share, accounting for almost half of deliveries, with combustion engine cars accounting for 70 percent and hybrids accounting for the remaining 30 percent.
In the first half of this year, Ferrari delivered 6,802 cars worldwide. Although the figure represents a slight decrease of 285 units compared to the same period last year, the brand's profitability remains at record levels. This strategy reflects the brand's clear philosophy: maintaining exclusivity by capping production and prioritizing luxury customization.
Rarity is the most important driver of desire in the ultra-luxury segment. For Ferrari, a two- or three-year waiting time doesn't alienate customers, but rather increases their attachment to the brand.
How global sales were divided:
Geographic distribution: The markets in Europe, Africa and the Middle East remained the main pillar of the company, generating half (50%) of total sales.
Engines: Despite the global energy transition, purely thermal models (with internal combustion engines) continue to dominate purist preferences, representing 70% of sales. The remaining 30% was made up of hybrid and electric cars.
Ferrari Luce: First electric model reaches sales target in just two months...One of the most important milestones in the brand's recent history is the launch of the Ferrari Luce, the first 100% electric vehicle in the brand's portfolio.
Although the switch to electric propulsion has sparked much debate among traditional fans, the commercial success was instant: the Ferrari Luce has already reached its entire sales target for 2026 just two months after its official debut. The result confirms the huge appetite of customers for innovation, as long as it bears the emblem of the Prancing Horse.
How successful is Ferrari on the Romanian market? Romania remains an extremely dynamic and receptive market for the Maranello brand. The local community of collectors and supercar enthusiasts has expanded considerably in recent years, and demand far exceeds the number of annual allocations for our country.
The main factors explaining success in Romania:
Appetite for the Purosangue SUV: The brand's first four-door model, the Ferrari Purosangue, has become a real phenomenon on the Romanian market. Being an ideal vehicle for daily use, the quotas allocated to Romania were quickly exhausted, and recently run examples are trading on the secondary market at prices substantially above the list price.
Existing customers with priority access: Ferrari policy stipulates that limited edition models or new hybrid launches are allocated with priority to loyal customers, who already own other models in their garage. In Romania there is a strong core of collectors who have successively purchased SF90, 296 GTB or special series models, thus ensuring a place at the front of the waiting lists.
Safe financial investment: With waiting lists extending until 2028, Ferraris purchased in Romania retain their value extremely well. For many local business buyers, buying a Ferrari is not only a passion, but also a way to protect capital.
Two more new models are coming...CEO Benedetto Vigna said that two more new Ferrari models will arrive by the end of 2026. He also mentioned biofuels.
"We classify biofuels as carbon-neutral fuels. For us, they are part of that group and they work well in our engines. We have already tested different types of carbon-neutral fuels and the engine behaves very well. Nothing changes."
Vigna did not provide details on which biofuels Ferrari used or which engines were involved.
As for the two new Ferrari models expected in the second half of 2026, one of them is likely to be the Ferrari F80 Aperta, a version of the hybrid hypercar with a removable roof. Its powertrain will be the same 1,200 horsepower hybrid system as the coupe. Another debut could be a new variant of the Ferrari 12Cilindri, possibly called the Versione Speciale.














