BMW
Vision BMW Alpina
A new chapter in the great journey begins – where every place you pass, every landscape, leaves its mark. The Vision BMW Alpina is presented.
Created as a unique car that embodies the pinnacle of performance and comfort. It combines extraordinary speed with effortless ease, inviting those behind the wheel to drive far, travel fast and seek the extraordinary.
Unveiled at the Concorso d’Eleganza Villa d’Este 2026, the Vision BMW Alpina signals a new chapter for the brand and represents the starting line for its journey into the future.
The Vision BMW Alpina is a design study that heralds a new era for a brand defined by extreme capabilities, sophistication and mastery of performance and comfort. It is a respectful interpretation of the brand’s heritage, shaped by cutting-edge creative instincts. At 5200 mm long, its presence is significant: wide, low and confident. The coupé roofline is long and sloping, its shape immediately signaling both speed and the ability to accommodate four adults in true comfort.
The V8 powertrain drives the experience, tuned to produce the characteristic notes of the Alpina exhaust system: rich and deep at low speed, sonorous at high revs.
This interplay between purity and opulence defines the BMW Alpina design approach. The front is defined by powerful volumes and a forward-leaning stance that promises speed without exaggeration. The “shark nose” – a signature that dates back to the Alpine B7 – reinterprets BMW’s kidney grille as a three-dimensional sculpture that spearheads the car’s shape and frames the brand emblem with quiet confidence. From this “shark nose”, the exterior is organized around a single visual axis: the speed line. Rising from the lower front corners at a six-degree angle, it extends along the side of the body and wraps around the rear – assertive enough to suggest movement, controlled enough to remain refined.
Subtle secondary details reward attention without demanding it. This principle of “Second Reading” permeates the entire Vision BMW Alpina.
The interior-facing surfaces have been treated with particular care, finished in a dark metallic tone. This approach is inspired by the BMW 507, which uses chrome only on the inside of its kidney grilles. The shark’s nose embodies the same sophistication: the interior surfaces feature finely scaled, distinctive Deco Line graphics, while a hidden, softly backlit rim reveals itself only when active.
A warm white hue characterizes the daytime running lights and follows the contours of the kidneys, inspired by the first light over the Bavarian Alps. Brightly illuminated crystals add precise emphasis within the slender headlights. The elliptical four-pipe exhaust system remains, as does the “ALPINA” lettering – reinterpreted as a machined, polished metal element on the lower front apron. The 22-inch front and 23-inch rear wheels feature the 20-spoke design that has been a constant at Alpine since 1971.
The cabin is generous in every sense: space, quality of materials and the care with which technology is integrated. Architectural volumes define the layout, with each element designed as a standalone form rather than absorbed into a homogeneous interior.
The six-speed line continues throughout the interior, dividing a darker upper segment and a lighter lower segment. The leather – sourced from manufacturers across the Alpine region – is paired with stitching inspired by Deco lines.
The craftsmanship details are restrained but well thought out: the stitching on the bridge inspired by the historic hand stitching of the steering wheel appears in blue and green, while a watchmaking-inspired technique has been used for the metal components, combining satin and polished finishes. Clear crystal is reserved for controls that shape the way the car drives, underlining the value that BMW Alpina places on the driving experience itself.
Behind the rear console, a glass water bottle sits alongside BMW Alpina crystal glasses. Each glass is engraved with 20 decorative lines and has a six-degree rim profile and is softly illuminated by the open-grain center console.
Alpina offers Comfort+, a setting beyond the standard BMW comfort calibration that provides a more supple, refined character, and that is retained here.
BMW Panoramic iDrive, including a new passenger display, envelops the dashboard with a digital user interface created specifically for BMW Alpina. Blue and green are introduced in a disciplined manner, intensifying as the driver switches from Comfort+ to Speed mode within the BMW Panoramic Vision head-up display.
BMW Alpina became an exclusive brand within the BMW Group in 2026, bringing proven management and a clear responsibility: to understand what Alpina means to those who appreciate it and to respect it in what comes next. “BMW Alpina fills the gap in our portfolio between BMW and Rolls-Royce, as we see even greater potential in the high-end segment. With Alpina, we have a strong heritage and a global community on which we want to build, while preserving the essence of what the brand stands for – speed, comfort and sophistication,” says Oliver Willehner, Head of BMW Alpina.
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