BMW

Semiconductor shortage likely to remain in 2023, says BMW executive

Volkswagen's chief financial officer recently said that in the automotive market, supply will catch up with demand no earlier than 2024, and BMW boss Oliver Zipse admitted in a recent interview that his company will have to deal with a chip shortage in 2023, although by then the situation will improve compared to the present moment.

This was reported by Reuters with reference to an interview with the head of BMW's German-language newspaper Neue Zuercher Zeitung. In mid-March, company representatives also confirmed that the manufacturer would have to deal with the component shortages until the end of 2022 at least. BMW only produces cars in limited quantities, and so far the company has been able to offset the economic impact of the chip shortage by focusing on selling more profitable models. In the third quarter of last year, BMW increased profits by 50%, while sales fell by 12%. Along the way, it has expressed its intention to produce twice as many electric vehicles in 2021 as the year before. By the end of the decade, electric vehicles are expected to form half of the range of cars sold by the company.

In the mass, by the standards of this brand, price segment, BMW has to make sacrifices. According to a representative of the SemiWiki resource, the BMW X3 crossover he bought last fall was deprived of the lumbar support adjustment in the front passenger seat, the “digital key” function and the ability to receive a digital radio signal. Rumor has it that those who want to access SiriusXM radio will later be able to install some sort of compromise hardware solution, but so far this information has not been officially confirmed.

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