terça-feira, 18 de janeiro de 2022

 

FORD


FORD MONDEO 2022 APRESENTADO NA CHINA COM UM DESIGN MAIS ESPORTIVO

Mondeo 2022: new generation of Ford's popular sedan is already a reality for the Chinese market

After a considerable amount of blatant photos and even leaks, the wait is over. The new Ford Mondeo has just been unveiled. The new generation of Ford's popular sedan is already a reality. However, the long-awaited renewal of the Mondeo was introduced in faraway and exotic China as part of the product offensive that the blue oval brand is carrying out in the Asian country.

The presentation of the new Mondeo took place at the new Ford Design Center in Shanghai. These are installations that were fundamental in this project and will be in future models that emerge. Along with the new generation of Mondeo, a new Ford design language for China was introduced.

Mondeo has been consolidated over the last few decades as a flagship of the Ford brand. A globally recognized model, this sedan landed in China in 2002. Under the premise of giving a strong boost to its sales and increasing its market share, this new generation was developed. In addition, the new Mondeo's arrival on the scene implies, in turn, the debut of the new 'Progressive Energy in Strength' design language.

Ford highlights that this new design philosophy was created especially for the Chinese market, so the new Mondeo sets the course for future launches that will be made by the brand in that market. With respect to the previous model the changes are notable. The new model has a more stylish, sporty and dynamic exterior appearance. It even played with the characteristic shapes of a four-door coupe.

The side view brings out a worked profile with a leaning forward posture. The long line of the hood flows towards the rear, which contrasts with the characteristic shoulders, as well as a profiled roofline. In addition, the doors have been specially sculpted and the door handles, which are built into the bodywork, are also striking.

On the front is where we find the most characteristic features of the design language used to bring the new Mondeo to life. The upper part of the huge grille is covered by a light strip that connects both optical groups. This allows to squander a futuristic and at the same time modern image. The headlights are especially thin and LED technology is the protagonist. And as if that weren't enough, they draw an eye-catching luminous signature.

The taillights have a similar configuration. They display a horizontal layout, are slender and are visually connected. It is essential to enhance the feeling of width. Mondeo's measurements have changed from the previous model. The Ford sedan is now 23mm wider and 63mm longer. These changes in dimensions made it possible to improve the space available in the rear seats. They are: 4,935 mm long, 1,875 mm wide, 1,500 mm high and 2,945 mm wheelbase.

As for the arrival at dealers, Ford said the new Mondeo will be available in Chinese dealerships later this year. The order book will be opened soon and the manufacturing process will also take place in Chinese territory. Specifically, production will be carried out by the joint venture that Ford maintains with Changan, its local partner.

Autonews

Nenhum comentário:

Postar um comentário

  AUTONEWS Jaguar's advertising campaign achieved a great feat: attracting views Almost extraterrestrial setting, with bright colors, an...