LAMBORGHINI

The dream was short-lived: Lamborghini Lanzador BEV cancelled

Lamborghini showed off the electric Lanzador concept in 2023, with plans to launch a production version in 2028. However, it didn’t take the exotic Italian brand long to realise that high-end buyers would be reluctant to buy a car without an internal combustion engine.

In late 2024, the launch of the model was pushed back to 2029, and now the all-electric Lanzador has been cancelled.

As Motor1 reports, Lamborghini CEO Stefan Winkelmann admitted in an interview with the Sunday Times that the company’s target audience has little desire to switch to electric vehicles, saying that interest in a Lamborghini without a V8 or V12 engine is “close to zero”.

He admits that it took Lamborghini more than a year to decide whether the Lanzador should make it to the production line. After extensive internal debates and meetings with customers and dealers, the company has decided to scrap production.

The 61-year-old executive sees electric vehicles as an “expensive hobby,” requiring significant financial outlay with little return. “Making a big investment in fully developing electric vehicles when the market and customer base are not ready would be an expensive hobby and financially irresponsible to shareholders, customers [and] our employees and their families.”

The Lanzador isn’t completely dead, though. Lamborghini intends to launch a plug-in hybrid version of it with a gasoline engine by the end of the decade.

Similarly, the next-generation Urus won’t be fully electric, and Winkelmann claims Lamborghini “couldn’t take the risk [with the Urus EV]” for fear it wouldn’t sell. Instead, the new Urus, which arrives around the same time as the Lanzador, will retain the plug-in hybrid configuration.

While the EU is pressuring automakers to pursue electric vehicles and decarbonize their offerings, Lamborghini is sticking firmly to the internal combustion engine. Winkelmann argues that electric vehicles fail to provide the "emotional connection" of gasoline-powered cars. Choosing the plug-in hybrid route is seen as the best compromise, satisfying both regulators and customers.

autonews1@yahoo.com answer: Why was the Lamborghini Lanzador canceled?... Lamborghini has canceled the all-electric (BEV) version of the Lanzador, its 2+2 GT concept with raised suspension. The announcement was made by CEO Stephan Winkelmann in February 2026, citing "virtually zero" market demand for purely electric supercars.

Below are the main details about this change of course:

-Pivot to hybrid: The Lanzador model has not been completely scrapped; it will be reconfigured to be launched as a plug-in hybrid (PHEV) in its first generation.

-Lack of "emotional connection": Winkelmann highlighted that the brand's customers still value the visceral experience, sound, and feedback of internal combustion engines, something that current electric vehicles are not yet able to satisfactorily replicate for this audience.

-Financial decision: Investing heavily in a 100% electric model without market acceptance was described by the CEO as an "expensive hobby" and financially irresponsible towards shareholders and employees.

-Impact on the Urus: The plan to make the next generation of the Urus SUV fully electric in 2029 was also canceled; it will continue to use plug-in hybrid powertrains.

-2030 Strategy: Lamborghini is now focused on having a 100% hybrid lineup by 2030, keeping combustion engines alive for as long as possible.

This decision puts Lamborghini on a path opposite to that of competitors like Ferrari, which maintains plans to reveal its first fully electric model as early as 2026.

Autonews