GENESIS

Genesis is about to unleash its first luxury performance EV

Genesis confirmed at last year's Goodwood Festival of Speed ​​that the first car from its new Magma sub-brand will be launched in the second half of 2025, and some new details have been released in the meantime.

The GV60 Magma, a close relative of Hyundai's Ioniq 5 N, is set to go into production this fall. Korean sales will start around the same time, but Europe and America will have to wait until next year.

The electric hatchback has been pushed to its limits in some of the world's most demanding environments to ensure it delivers on its promise of thrilling performance paired with refined comfort.

Genesis hasn't revealed many technical details about the GV60 Magma yet, only noting that it features "advanced battery and motor technology."

However, the GV60 Magma is lower than the standard model and features a revised front fascia, rear spoiler, revised bumpers, 20-inch wheels, and a sporty interior.

The GV60 Magma is expected to be closely matched to the Ioniq 5 N, which has 650 horsepower (with two electric motors, all-wheel drive, and an 84 kWh battery).

“The Genesis Magma represents an exciting opportunity to push the boundaries of performance and luxury in high-performance vehicles, with the ultimate goal of developing models exclusive to Genesis,” Genesis said. “The brand will continue to explore experimental concepts with careful consideration of both technological and aesthetic elements. While speed and performance are important, the Genesis Magma program will look beyond that, prioritizing the driving experience to ignite the joy of sporty driving with effortless comfort.”

Genesis is about to shake things up with its first high-performance luxury EV, the GV60 Magma. Although it packs plenty of power, Genesis promises it’s more than a performance machine.

The GV60 Magma will “set a new standard for global luxury and high performance,” Genesis said, confirming it will make its official debut by the end of the year.

In the meantime, the company is testing it in some of the most extreme conditions across the globe to ensure it delivers.

Genesis announced on Tuesday, September 30, that the GV60 Magma had undergone testing in the US, Sweden, New Zealand, South Korea, and elsewhere, “to ensure stability at high speeds and a luxurious ride in any driving conditions.”

The luxury brand claimed its performance EV “achieved the ultimate ride quality through driving tests in extreme heat and cold conditions.”

n Sweden, Genesis tested the GV60 Magma’s launch performance and chassis control development, while at its California Proving Ground, it conducted hot weather tests, evaluated overheat protection, and assessed cooling performance.

Genesis tested the performance EV in New Zealand’s rugged mountainous region at an altitude of 1,500 km to ensure stability, braking, and control in extreme, blizzardy conditions.

Genesis is about to shake things up with its first high-performance luxury EV, the GV60 Magma. Although it packs plenty of power, Genesis promises it’s more than a performance machine.

The GV60 Magma will “set a new standard for global luxury and high performance,” Genesis said, confirming it will make its official debut by the end of the year.

In the meantime, the company is testing it in some of the most extreme conditions across the globe to ensure it delivers.

Genesis announced on Tuesday, September 30, that the GV60 Magma had undergone testing in the US, Sweden, New Zealand, South Korea, and elsewhere, “to ensure stability at high speeds and a luxurious ride in any driving conditions.”

The luxury brand claimed its performance EV “achieved the ultimate ride quality through driving tests in extreme heat and cold conditions.”

n Sweden, Genesis tested the GV60 Magma’s launch performance and chassis control development, while at its California Proving Ground, it conducted hot weather tests, evaluated overheat protection, and assessed cooling performance.

Genesis tested the performance EV in New Zealand’s rugged mountainous region at an altitude of 1,500 km to ensure stability, braking, and control in extreme, blizzardy conditions.

To maximize driving performance and ride comfort, Genesis ran a driving evaluation in its home market of South Korea last week.

“The numerous driving tests conducted around the world went beyond simple performance verification and were a continuous process of picking to simultaneously capture the charm of high performance and the value of comfort,” a company official said.

Genesis promises the GV60 Magma will offer a “differentiated driving experience” with advanced new technology that the luxury brand has accumulated over the past decade.

It will be more than a performance EV. According to Genesis, the GV60 Magma “is a model that can enjoy comfortable driving in everyday life while also delivering the charm of high performance at any time.” It will showcase the brand’s “future vision for luxury high performance.”

We’ve seen the performance model out testing a few times now. Just last month, it was spotted ripping around the Nürburgring race track in Germany with minimal camouflage.

Like Hyundai’s other performance electric cars, such as the IONIQ 5 N and IONIQ 6 N, the Genesis GV60 Magma is expected to pack over 600 horsepower. It could be even closer to 700 horses. We will find out soon when it makes its official debut.

The current Genesis GV60 Performance delivers up to 429 horsepower and 516 lb-ft of torque, enabling a 0-60 mph sprint in 3.7 seconds.

It will also likely include features similar to Hyundai’s N Torque Distribution, Grin Boost, Launch Control, and e-Shift, allowing you to fine-tune performance and other settings.

Genesis will launch the GV60 Magma later this year in Korea, followed by the US, Europe, and other markets. Prices will be revealed closer to launch, but the current Performance model starts at $69,900 in the US. The GV60 Magma is likely to be priced closer to $75,000 or more.

In comparison, the Tesla Model S Plaid starts at $89,990, boasting 1,020 hp. Tesla’s luxury performance EV can hit 0 to 60 mph in just 1.99 seconds. Will the Genesis GV60 Magma compete?

Autonews