AUTONEWS

Jasmin Paolini is Alfa Romeo's new brand ambassador

Alfa Romeo is pleased to announce that Jasmin Paolini, one of the brightest stars of international tennis, is the new brand ambassador for the Italian global brand, which boasts over 115 years of legendary history, including iconic models, commercial successes, technological innovations and unforgettable victories in motorsport.

With an ever-growing number of awards won and a disarming smile, the young Tuscan tennis player embodies Alfa Romeo's values ​​- elegance, performance and innovation - and embodies Italian excellence in terms of perseverance, ability and the right amount of joy that makes life easier and more fun.

As brand ambassador, Jasmin Paolini will participate in various Alfa Romeo communication initiatives in the coming months, representing the brand at events in Italy and abroad and reinforcing its image as a symbol of Italian style and exciting performance on the global stage. In addition, just as each model of the brand is designed to stand out in any environment, Jasmin faces every challenge with an unmistakable style, which allows her to overcome any obstacle. Not to mention that both Italian icons are capable of awakening unique, instinctive emotions in audiences around the world.

“We are delighted to welcome Jasmin to the Alfa Romeo family,” said Cristiano Fiorio, Head of Global Marketing and Communications. “Her energy and passion for tennis, combined with her determination to achieve new goals, represent the perfect combination of excellence, the same one that we have nurtured at Alfa Romeo for over a century. We are convinced that this collaboration will inspire a new generation of enthusiasts for the world of sports and automobiles, which has always been dominated by Italian creativity and ability.”

Born in 1996, originally from Castelnuovo di Garfagnana, Jasmin Paolini has stood out for her talent, perseverance and competitive spirit and has become a reference for Italian sport. In 2024, she had an outstanding season, winning her first WTA 1000 title in Dubai and reaching the finals of Roland Garros and Wimbledon. She also won the doubles gold medal at the Paris Olympics with Sara Errani. These successes led her to equal Francesca Schiavone's Italian record, reaching fourth place in the world rankings. Last November, Jasmin also led Italy to victory in the Billie Jean King Cup, contributing to the fifth title for the Italian national team.

"I am truly honored to become part of the Alfa Romeo family: we share not only the same passion for sport, but we are proud to represent Italy around the world. In Alfa Romeo vehicles, I have found the same attention to detail, the same attitude towards innovation in order to achieve the highest performance," said Jasmin Paolini.

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