TESLA

Tesla earns more than 9,000 dollars per car produced and Toyota around 1,800, how do you explain this ''magic''?

The golden rule “those who work are not afraid of hunger” has long not been of special value in the world automotive industry.

Last year's events only confirm this, as fewer cars were produced and there was never more profit.

To all this we must now add the extra profits that are made in the electric vehicle sector, where Tesla, despite all the problems, obtains astronomical figures per vehicle produced.

Although there are no SUV models and Tesla's range is reduced to just a few models, this manufacturer earns more than GM and Ford combined. In 2022 figures, Tesla profit of $12.6 billion, GM profit of $9.9 billion, Ford loss of $2.2 billion.

In fact, profit per car produced is the key to Tesla's success, which earns up to 7 times more per car than Toyota.

Large manufacturers are pressured by high costs, the development of technologies for a wide range of models and sensitivity to rising energy and raw material costs.

Tesla, as a “small” manufacturer, is essentially selling simple and cheap EV/digital technology packaged in a mobile tin box, ushering us into a new era of automotive industry where the automobile is king. Simple consumer good.

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