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RAM 1500 REV: the famous pick-up enters the era of electrification

RAM today unveiled its highly anticipated RAM 1500 REV battery electric pickup as part of the brand's efforts in the so-called 'Big Game'. The commercial also signaled the official opening of customer reservations for a place in line to order the novelty at RamREV.com.

The 60-second spot, 'Early Electrification', aired on TV in the US early in the 4th quarter at the football game yesterday (Feb. 12) and was released earlier today on RAM social media. The film features Emmy-nominated actor Jason Jones ('The Detour', 'The Flight Attendant', 'The Daily Show') as he tackles head-on some potential electrification anxieties consumers may have about purchasing a fully-fledged vehicle. electric, including autonomy, power and load capacity.

“We created this commercial to speak directly to RAM customers and potential pick-up truck owners to bring a little humor to the high-tech EV conversation, which rightly takes itself very seriously,” said Olivier François, Global Head of EVs. Stellantis Marketing. “As we open reservations today for a place in line to pre-order the RAM 1500 REV, we wanted to directly address any potential concerns about electric pick-ups using an approach that we believe will resonate with our customers. The intent of the film is to let our buyers know that we have listened to their concerns as part of our dialogue with them over the past few years as we prepare to introduce the all-electric RAM 1500 REV to market in 2024.”

“RAM has redefined the pick-up segment before it will do it again with its new RAM 1500 REV,” said Mike Koval Jr., CEO of RAM. “We believe in bringing the right range of powertrain solutions to our customers, and the RAM 1500 REV will be the first in a series of electrified solutions to add to our current award-winning pick-up lineup. We are on an exciting electrification journey that will see RAM outperform the competition in areas customers care about most: range, payload, towing and charge time.”

With reservations opening for a place in line to pre-order the all-electric RAM 1500 REV today, it's critical to the brand that buyers of the RAM 1500 REV have the same level of confidence they've always had for the brand. As RAM's award-winning product line expands to include the all-new, all-electric RAM 1500 REV, the brand is giving its owners more options than ever to meet individual customer needs, intent on delivering the pick -up electric right at the right time.

With the first appearance of the all-new electric RAM 1500 REV, the 'Early Electrification' video continues RAM's electrified journey, redefining the pickup segment. The brand's commitment to adding electrification solutions to its portfolio supports Stellantis' Dare Forward 2030 strategic plan to lead the way the world moves by delivering innovative, clean, safe and affordable mobility solutions.

‘Electrification Early’ was created by RAM in partnership with the agency Highdive, based in Chicago (USA), and award-winning director Ric Cantor, produced by Interrogate.

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