SKODA

New generation of brand models will have new visual identity

The next generation of Škoda models will not be distinguished by the previous badge, according to the company, but a new branding will be used(image above)

Revealing its new visual identity along with the new Modern Solid design language, Škoda confirmed that two versions have been created: an updated classic emblem and a letter mark.

The historic emblem, which will be used for communication and digital purposes only, replaces the 3D design with a 2D effect. Like the Volkswagen logo, it's simpler and cleaner than the previous design, so it looks better digitally, according to the British Autocarro.

The letter version was created to be installed on all future cars. This will be introduced across the range from 2024 onwards, with the new Skoda Superb and Skoda Kodiaq models to be announced next year being the first to carry it, followed by the revamped Skoda Octavia.

It will also have a confirmed seven-seater electric SUV, a supermini and a compact crossover, all expected to arrive before 2026. These will also be the first cars to go on sale with Skoda's new design language.

Škoda says these changes are the biggest for the company in the last 30 years.

Describing the new logo, head of sales and marketing Martin Jahn said, "We see this as the perfect opportunity to align our brand with a decade of transformation."

For the letter mark, the designers incorporated the accent usually found above the “S” in the letter – which they describe as a key to their Czech roots. The company wanted to keep the accent while eliminating the confusion it believed it had created among non-Czech-speaking customers.

The new emblem features two different shades of green, called Emerald and Electric, which Škoda says represent ecology, sustainability and electromobility.

Prepared by: Ivan Mitic