terça-feira, 2 de agosto de 2022

 

LAMBORGHINI


In a time of global crisis, the Italian brand registers a strong increase in profits

Lamborghini has set a new record, recording, at the end of June 2022, the best result in terms of sales, revenue and profitability.

The first half of 2022 brought record sales for Lamborghini. Global deliveries totaled 5,090 units (+4.9%), while turnover reached 1.33 billion euros. This translates into an increase of 30.6% compared to the first six months of 2021. The increase in profitability in the first half of the year was driven by an increase in volumes, product range, but also a greater degree of model customization. .

“We have concluded an exceptional first half, despite the continued uncertainty caused by the geopolitical situation. The prospects are equally good, orders already cover the entire production from 2023 onwards,” said Stephan Winkelmann, President and CEO of Automobili Lamborghini.

Paolo Poma, Managing Director and CFO of Automobili Lamborghini, added: “This is a very difficult period, but Lamborghini is getting through it successfully thanks to a clear long-term strategy backed by the brand's appeal. The first half results reinforce the positive trend and reinforce our conviction that we can end 2022 with a significant increase in results compared to the previous year.”

Lamborghini sells well all over the world...Customer deliveries are distributed among the three regions where Lamborghini is present. These are the Americas, Asia and EMEA (Europe, Middle East and Africa). The aforementioned regions hold 34%, 25% and 41% of global volumes, respectively. Specifically, the United States is the number one market – 1,521 copies, followed by mainland China, Hong Kong and Macau – 576, Germany – 468, UK – 440 and the Middle East with 282.

The best-selling Lamborghini model remains the Urus SUV. It is responsible for 61% of sales, while the super sports Huracán and Aventador account for 39%. Among the novelties this year, the Huracán Tecnica, presented in April, had a very warm reception. The sporty model with rear-wheel drive and V10 engine is popular.

Starting in August, the company will make three new model announcements this year. Two of them will be related to Urus and one to Huracán.

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