PEUGEOT

408: a new fastback profile on top of the C segment

The Peugeot 408 is surprising because it is different. It is the first of its kind, both in the history of the brand itself and in the automobile market as a whole. With the 408, Peugeot demonstrates the creativity of its teams and offers a new fastback profile at the top of the C-segment. emotions provided by cutting-edge technologies dedicated to driving pleasure and instinctive use.

Seduction...The Peugeot 408 stands out, above all, not only for its dynamic fastback profile and its unmistakable style, but also because it breaks with tradition. Its feline posture is typical of the brand's models. Its lines are incisive and the grille is the same color as the bodywork to perfectly match the front section, bearing the new Peugeot emblem with the head of a lion. The inverted cutout of the rear bumper is unexpected, while giving the profile an unprecedented dynamic. The Peugeot 408 rests solidly on iconic 20-inch wheels that feature a disruptive geometric design. At the front, the fang-shaped light signature seamlessly integrates the 408 into the Peugeot family, as do the three-claw LED taillights at the rear.

With a length of 4,690 mm, based on a long wheelbase of 2,790 mm, the Peugeot 408 has a remarkably spacious second passenger row with 188 mm of legroom. The trunk is also generously sized, with a volume of 536 liters that can be increased to 1,611 liters after the rear seats are folded down. The Peugeot 408 has a height of 1,480 mm, with a slim and elegant profile, which improves aerodynamic efficiency.

Emotion...For both its driver and passengers, the Peugeot 408 offers the latest generation of the Peugeot i-Cockpit, immediately recognizable by its compact steering wheel dedicated to driving pleasure and controlled agility.

Inside the cabin, emphasis is placed on quality and connectivity, with the latest technologies to make the driving experience and journey more intuitive and rewarding.

Excellence...Composed of six cameras and nine radars, driver assistance systems provide peace of mind and safety. They include:

Adaptive Cruise Control with Stop and Go function,

Night Vision, which alerts you to the presence of animals, pedestrians or cyclists on the way, before being illuminated by the high lights,

Long-range blind spot surveillance (75 meters),

Rear Traffic Alert, which warns of potential danger when reversing.

The range of engines that power the Peugeot 408 includes two plug-in hybrid versions with 180 and 225 hp, as well as a 130 hp petrol version. All three are mated to an 8-speed EAT8 automatic transmission. An all-electric version will arrive in a few months.

Efficiency was a top priority for the designers of the Peugeot 408, as the combination of efforts in terms of aerodynamics, weight reduction (from 1,396 kg) and low-emission engines means that the vehicle can now report remarkably average energy consumption. low (in approval process), both for the hybrid versions and for the 130 hp petrol version.

The new Peugeot 408 will hit the market at the beginning of 2023. As a car with a global ambition, it will be produced initially in Mulhouse, France, for the European market and shortly afterwards at the factory in Chengdu, China, for the local market.

“At Peugeot, we believe that life is better when we add seduction to it. With its unique look, innovative fastback profile and unmistakable elegance, the new 408 is the perfect expression of the philosophy and ingenuity of the Peugeot brand”, says Linda Jackson, CEO of Peugeot. “Surprising from every angle, the new Peugeot 408 is designed for car and life enthusiasts who want to break free from the traditional while seeking responsible pleasure. It embodies Peugeot's exacting technological standards - controlled efficiency and a high-level digital experience - as well as the intense emotions of instinctive driving pleasure."

Autonews