LANCIA

Italian brand rides the wave of electrification

In recent months, Lancia has been revealing some of the keys to the process of internal revolution initiated by the brand. The iconic Italian company, under the umbrella of Stellantis, will carry out an ambitious transformation that will result in a company dedicated exclusively to the sale of 100% battery-electric vehicles. A transition that should be completed in less than a decade.

Luca Napolitano, CEO of Lancia, confirmed and confirmed some of the key questions about the strategic plan that has been followed for approximately a year. On the one hand, it was openly announced when the first and expected electric vehicles from Lancia will arrive and, on the other hand, the role that online car sales will play.

At the moment the Lancia line is composed exclusively of a single model: the non-combustible Lancia Ypsilon. A model that will debut a new generation in the year 2024 and will incorporate an electric version to its lineup. Two years later, in 2026, an entirely new model will be released. A vehicle that will be offered exclusively in electric format.

Lancia has confirmed that from 2026 it will only introduce battery electric cars, and two years later, in 2028, the company will stop selling cars with an internal combustion engine. In this way, it will be in 2028 when Lancia will become an electric car brand. And precisely in that year another new electric model will be revealed.

Through a digital campaign, the video 'Punch' was released (see below). This audiovisual document led by Napolitano served to, in addition to highlighting what the script will be, to point out one of the keys to the design language that will be used in these future models of Lancia.

Once all these new models hit the market, Lancia will have a lineup of three electric vehicles. A range that will allow the brand to cover 50% of the market. Lancia will focus on a timeless design, reinterpreted in a modern and contemporary way, working on some of its most iconic elements.

The 'goblet' style, which shapes the front of all the company's models, will be revised thanks to the lighting elements. Recycled materials will also play a leading role. Lancia's design team will also take inspiration from the brand's most iconic classics.

Last but not least, a process will be carried out to expand the network of official Lancia dealerships to establish points of sale in 60 important European cities. However, the key in this regard is the boost that Lancia will give to online car sales. They expect that about 50% of their operations will be carried out in this modality.

Autonews