SEAT

CUPRA Born in the heights...

In the icy Swiss Alps, a car soars over Europe's highest peaks hanging from a helicopter. It is the CUPRA Born, facing an unconventional challenge, in a height scenario. The goal? Take CUPRA's first all-electric model, suspended from a helicopter at 3,456 meters above sea level, to the summit of Mount Mittelallalin. In collaboration with the Saas-Fee ski resort, this is the adventure that transcends established limits for 100% electric thrills.

A height challenge...The ascent of the CUPRA Born meant a unique challenge in the cold Swiss winter. “The strong icy wind and the weight of the car were additional difficulties”, explains Nicolas Hobi, Marketing Manager for CUPRA in Switzerland. Therefore, the team dedicated two months to the preparation and hoped that there would be ideal weather conditions, with the greatest possible visibility. “It was a test of pushing the limits and performing, and we couldn't fail,” says Hobi. The execution was carried out by a crew of five specialists aboard a Super Puma AS 332 helicopter, one of the largest and most powerful in existence.

Built to fly high... The helicopter took Born en Saas-Almagell, a small town situated at 1,672 meters above sea level, and flew with it a distance of 10 kilometers between snowy peaks. Finally, he made a vertical climb of 1,828 meters in 15 minutes. Upon arrival, “the driver had to perform an extremely complicated maneuver to leave the car right on top of the platform”, comments Hobi. From the ground up, a team from the Saas-Fee railway station helped place the Born in this unique enclave.

A tram at the top...At the top of Mittelallalin, the Born shares space with the highest revolving restaurant in the world and merges with the nature that surrounds it, such as the imposing more than four thousand meters of the Dom mountain and the thousand-year-old Fee glacier. , which houses the largest ice cave in the world. To preserve this unique environment, the CO2 emissions from this challenge were neutralized through the MyClimate carbon offset project.

Autonews