DOSSIER
FORD
Maverick pick-up arrives in the Brazilian market to inaugurate a new segment
Brazil is one of the first countries to receive the new pick-up after North America, where it was voted 'Pick-up of the Year' and is a sales success. So much so that this year's production has already been fully booked and new orders will only be accepted for the 2023 line.
In addition to FordPass Connect connectivity for remote commands, information and alerts via cell phone, the new pick-up comes with: automatic LED headlights, seven airbags, dual-zone air conditioning, autonomous braking assistant with pedestrian and cyclist detection, auto start-stop, SYNC multimedia with an 8.0-inch screen, stability and traction control, reverse camera and keypad for opening the doors by code, among other equipment.
Maverick is offered in the exclusive Lariat FX4, top-of-the-line version, developed especially for the Brazilian market, for 239,990 reais (Brasilia base price). It also has several customization accessories and has the option of shielding made by a certified company.
New trend...Ford is attentive to the change in consumer behavior and has identified a growing trend in the personal use of pick-ups, which today already exceeds work and mixed applications. However, there was a lack of a specific vehicle for this customer profile, a space that Maverick came to occupy.
Maverick brings all the style elements of the brand's family of pick-ups, such as an imposing hood, square profile of clean and solid surfaces and wheels positioned outside the body emphasizing the musculature. A lower waistline and lower center of gravity make access to the cab and bucket easier. This design also expands the glazed area, increasing the interaction of passengers with the external environment.
The C-shaped headlights joined to the grille and connected by a bar are another signature of Ford pick-ups. The lower part of the bumper, in black, incorporates two functional tow hooks. The rear with a bar connecting the two lanterns is also characteristic of the line. The Lariat badge on the side and the FX4 badge on the rear identify the version. The rear license plate was shifted to the right to meet the Mercosur standard.
The bucket features the innovative 'Flexbed' system, with recesses, lashing points and accessories that allow you to adapt the space to each type of load, in addition to a side compartment with a socket for accessories. The lid comes with an electric lock and can be adjusted in three positions to accommodate larger objects.
The color palette of the new pick-up includes ten options with a lot of personality and modernity, such as Delhi Orange, Aurora Red and three shades of blue: Lyse, Indianapolis and Malacara, in addition to the traditional Arctic White, Asturias Black, Dew Silver and Dover Gray. and Torres.
The generous 3,076mm wheelbase sets the Maverick apart from mid-range pickups and mid-size SUVs, offering more leg, head and shoulder room in both the front and rear.
The cabin combines dark, gray and ocher tones and has copper accents on the air vents, console and doors to signal the points of contact with the vehicle. The door panels are carved in a stone shape, with a split armrest to accommodate a water bottle.
The seats feature a premium finish and eight-position electric adjustment for the driver. For the passenger, adjustment is manual in six positions. The leather-covered steering wheel has height and depth adjustment. Among the various storage compartments, the highlight is a 73-liter compartment under the rear seat, fully sealed, which allows you to carry even wet items.
The center console has an integrated storage compartment and armrest. In addition to the rotary gear selector, it brings together the vehicle's electronic commands: traction control, electric handbrake, driving modes, start-stop, automatic descent control and auto hold.
The rear seat has a central armrest, two USB ports (type A and C) and its space can be used to transport a bicycle across – also accommodated by the design of the doors. Tray-shaped mats make cleaning easy and protect the carpet. All very beautiful, practical and designed to make life easier.
Maverick also offers a line with more than 18 customization accessories, such as: electric or manual hard top, marine top, skid plate, hitch tip, bucket extender and divider, organizer boxes, bicycle support, fender spreader, running boards and roof and tailgate spoiler. And the customer can use the fittings available on the vehicle (FITS system) to create their own 3D printer accessories.
Sporty grip... When accelerating the Maverick, the driver doesn't even realize that he is in a vehicle with a curb weight of 1,744 kg, which reaches 100 km/h in 7.2 seconds. This is thanks to the latest generation EcoBoost 2.0 GTDi engine, with aluminum block, cylinder head and pistons, which develops 253 hp (@ 5,500 rpm) and torque of 38 Nm (@ 3,000 rpm).
The 8-speed automatic transmission has smooth, direct shifts and has a reduced Low mode for engine braking. AWD drive automatically distributes torque between the axles as needed and contributes to the vehicle's exceptional dynamic behavior.
The five driving modes - Normal, Mud/Dirt, Sand, Slippery and Towing/Hauling - automatically adjust the map of acceleration, torque, gearshift RPM and traction and stability control sensitivity for each type of road surface.
Another advantage of Maverick is fuel economy: it does 8.8 km/l in the city and 11.1 km/l on the highway. The start-stop system and active front grille contribute to its Inmetro Category A efficiency.
Secure and connected...Maverick brings solutions developed based on the customer's needs. The keypad for opening the door installed on the B-pillar, for example, can be used when you want to take a dip without taking the key. In addition to the usual equipment, it comes with electric steering, dual-zone air conditioning, keyless entry and start, 6.5-inch digital panel, acoustic windshield, full-size spare tire, perimeter alarm with immobilizer and rear window with activation. electric.
The FordPass connectivity system allows remote and scheduled starting from anywhere, to keep the cabin at the ideal temperature when it's time to leave. It is also possible to lock and unlock doors, check fuel and tire pressure, locate the vehicle, receive alarm and operation alerts, access the owner's manual and schedule services at dealerships via cell phone.
Maverick is also the first model, after Transit, to have intelligent preventive monitoring, using connectivity. If a vehicle failure alert is issued, depending on the severity, the customer may be proactively contacted by an agent with recommendations for a solution.
The customer can also count on technical assistance in conference, calling the Ford assistance phone if necessary, so that a specialist attendant can put him in contact with the workshop manager of the nearest Ford dealership. Thus, an immediate solution can be found wherever it is or removal of the vehicle to the dealership, if necessary. To use these new services, customers simply install the FordPass app, register their Ford Maverick and activate FordPass Connect.
Another Maverick differential is the robust package of security items. Automatic braking assistant with pedestrian and cyclist detection can bring the vehicle to a complete stop at up to 50 km/h if the driver is distracted (above that, it reduces impact). The electric handbrake has an auto hold system, activated automatically after 2 seconds of stopping.
It also comes with seven airbags, post-collision braking assistant, automatic downhill control (adjustable up to 32 km/h), hill start assistant, automatic high beam and reversing camera. The reinforced structure of the body, the robust radiator and the metallic protector under the vehicle are other items that bring confidence in your driving.
Engineering Benchmark...Ford used all of its world-leading pick-up experience in the development of the Maverick. To receive the family's Raça Forte seal of quality, it has driven more than 30 million kilometers in extreme conditions of terrain and temperature and has passed the same tests as the Ranger and the F Series, North America's best-selling pickup truck for 45 years. consecutive years.
This work was complemented by Brazilian engineering, which adapted and certified Maverick to meet the demands of our market. In the dynamic validation and validation of all embedded systems, it ran more than 500,000 km at Ford's proving ground in Tatuí, SP.
In addition to the engine and transmission calibration, another focus of this development was the suspension, which has an independent multilink system at the rear and received new hydraulic dampers (HRS).
Maverick already comes with pre-installation for trailer, with electrical harness, own anchor and capacity for 499 kg. To use it, just purchase the coupling kit with metal tip and ABNT seven-pin harness, available as an accessory. When it is engaged, the system automatically recognizes it, activates trailer mode and displays a warning on the dashboard, which makes it easier to use even by those who have no experience with this type of equipment.
Easy maintenance...Like the Bronco Sport, the model with which it shares the platform, the Ford Maverick is produced in Mexico, with a global quality standard, and offers a lower cost of ownership when compared to similar vehicles in the same price range.
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