AUTONEWS

Porsche and the gay community

The gay community festival is traditionally important in Germany, with its high point in Berlin, where the parade can accommodate one million participants, according to the organization. This year, the pandemic spoiled the party that, to avoid contagion, took on virtual contours, being projected on huge screens. Porsche supported the event, designed to commemorate police violence against LGBT members who frequent the Stonewall Inn bar in Christopher Street, New York.
The confrontation with the forces of authority, which took place in 1969, still echoes around the world today, with Christopher Street Day being celebrated annually on the streets of the German capital.
In line with the cause's rainbow, Porsche exhibited six 911s, a model it decided to associate with the event. The versions varied between the GT3 and GT3 RS, with two of the first and four of the second. The greatest variety was achieved among the colors, with the Porsche coupe available in red, orange, yellow, green, blue and brown. At the factory, the rainbow flag was also hoisted, while employees wore t-shirts in the bold colors of the gay festival.
This is not the only builder that tries to entice LGBT customers, who are regularly given greater purchasing power, confirmed by this Dutch study. This is in addition to demonstrating its support for minorities and for the defense of equal opportunities. Maybe that's why Bentley revealed a Continental GT Convertible painted in the colors of the rainbow.
Ferrari and Lamborghini did not join the initiative, regardless of whether they, too, defend diversity and tolerance.