PEUGEOT
208: coming soon to Brazil
About to be launched in the country, the new Peugeot 208 will inaugurate a new era for the brand in Brazil. Endowed with the same revolutionary strength as the Peugeot 206, which has conquered the consumer and even today collects a legion of fans worldwide, the new generation of the Peugeot 208 will be a reference in the hatch segment in the national market. Through it, the brand will offer the Brazilian the maximum expression of design, technology and driving experience.
Completely in line with the French brand's worldwide promise - Unboring The Future - the new Peugeot 208 brings unprecedented technological solutions and stands out for its refined and unique design. A hatch ready to take the driving experience to a new level, and with credentials to stand out in the segment and win over the consumer. In Europe, where it is already a sales success, the new 208 won the most important and traditional award in the sector, establishing itself as ‘Car of the Year 2020’.
100% Emotion, 100% Sports, 100% Electric: welcome, new 208 e-GT!
Do you want sportiness and excitement in high doses? The response of the new 208 takes three letters: e-GT. Only he adds a new ingredient to the recipe for success in the sports world: it's fast, beautiful, extremely fun to drive and electric! Do you prefer the combustion engine, Flex? It will also be at your disposal! Whether with a 100% electric engine or 1.6 16V Flex, the new Peugeot 208 will be the first hatch of the B segment in the country to come with these configurations. And when we talk about emotion, we are thinking, for example, of this: new Peugeot 208 e-GT does 0 to 100 km / h in just 8.1 seconds, has an engine with 260 Nm of torque and 136 hp of power. With it, Peugeot arrives ‘stepping deep’ in a segment that is still new in the country, and in which the brand already has great know-how and wide performance in the European market.
The launch also brings the concept 'Power of Choice', which is part of Peugeot's new promise, 'Unboring the Future'. In other words, for Peugeot, the relationship between people and cars must always have the pleasure of driving as a principle, regardless of the technologies that may be applied to cars in the future.
And, therefore, the Brazilian consumer will also be able to choose their engine, combustion or electric, without having to give up style or bet on a model with 'exotic' body: either electric or flex, the new Peugeot 208 shares, in both cases, the same beautiful design.
The new Peugeot 208 has in style one of its strongest points, with a design that inaugurates the new global identity of the brand in Brazil. Its full-bodied body and homogeneous proportions are longer, wider and lower than that of its predecessor. The pure lines form a bold silhouette that evokes sportiness, with a subtle balance between robustness and smoothness.
Following one of the main characteristics of the brand, the front of the model is immediately identifiable. She skillfully associates elements of the new Peugeot visual signature at the bottom and a ‘feline look’ that refers directly to ‘saber tooth’, highlighted by full LED headlights.
The design of the front bumper consists of a single line and a wide, perfectly integrated grille, which now bears the logo in the center. The model name is positioned on the front end of the hood.
The rear of the new Peugeot 208 is characterized by a black piano finish that extends the entire width of the trunk lid, joining the lanterns - also equipped with luminous elements in the form of three 'claws', in harmony with the style. front.
Peugeot i-Cockpit 3D: Exclusivity and Originality
The new Peugeot 208 is the purest representation of the word innovation, which shows itself in many ways and goes far beyond the originality of its style: it also innovates by introducing a new generation of the Peugeot i-Cockpit, making the experience on board even more special and exclusive.
Named as Peugeot i-Cockpit 3D, the evolution of the concept patented by the brand expands the sensations and driving pleasure by adding the first three-dimensional cluster to its successful recipe, consisting of the small steering wheel, raised instrument panel, touchscreen multimedia center and the series of 'toggle' keys that allow direct access to the vehicle's main functions.
The new cluster features 3D holographic technology, so that some information about the vehicle's driving is projected prominently in front of the main display. The indications are dynamic and lively, approaching the eyes, depending on the degree of importance or urgency, contributing to better reactivity and improving driving in all directions - in addition to greater efficiency, it provides a more comfortable reading for the eyes.
Modernity and technology that start on the platform
Manufactured at the Palomar Production Center in Argentina, the new Peugeot 208 marks the debut of the CMP (Common Modular Platform) platform, one of the most modern of the Groupe PSA, in the hatchery segment.
Among the countless technological advances that it brings together, emphasis is given to modularity, since by allowing the application in several vehicle segments it guarantees much more creative freedom for the design teams.
It is also responsible for the introduction of technological innovations in driving assistance, safety and convenience, such as ADAS (Advanced Driver Assistance Systems). In other words, the use of the CPM platform guarantees the new Peugeot 208 to bring the most advanced in terms of automotive technology to the country.
The novelty has already reached the Brazilian market, bringing with it an extremely relevant achievement: the title of Car of the Year, the most coveted award in Europe and defined based on the choice of a jury composed of 60 journalists from the specialized press. Among the aspects that led him to victory are the unique design, sophistication and all the technology delivered by the model. With the result, the new Peugeot 208 became the first model of the ‘Series 2’ to receive the trophy - and the sixth vehicle of the brand since the beginning of the award.
The new Peugeot 208 will arrive with attributes that, added to the high quality of services offered by the brand, will certainly delight Brazilians. It is the answer to those who have long envisioned having in their hands the modernity and intelligence imagined for the vehicles of the future. There's no need to wait any longer, the future has already arrived with the new generation of the Peugeot 208.
Source: Peugeot
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