HONDA

Japanese brand is in crisis

Life does not go well with Honda. And there are several difficulties ahead. On the one hand, Brexit in the European market, which is increasingly marginal for the Japanese manufacturer, which focuses mainly on Japan and the US. On the other hand, because the type of vehicles it manufactures relies heavily on saloons, the type of bodywork to lose there is much interest in European consumers and, more recently, Americans.
According to Honda, profits fell 40% in the fourth quarter of the year, but the results fell 71%, reveals Automotive News. There are also explanations, from the sales incentive side, to the disposal of the vehicles, as well as the guarantees, to solve the difficulties related to the problems encountered in CR-V engines. In parallel, the American and European markets consume fewer and fewer sedans, so the Civic and Accord have growing difficulties in picking customers' preference. The appreciation of the yen against the dollar helped little.
Then, like all other manufacturers that have manufacturing facilities in the UK, Honda is in the grip of Brexit. Not only has sales in England dropped considerably due to the obvious concerns of the British about the future post-European Union, as the threat of eventually failing to supply parts to its factory in Swindon, south of United Kingdom, is already forcing the Japanese brand to develop solutions to deal with the problem that is approaching at great speed and whose damage nobody can predict. Autonews