AUTONEWS

FORD LAUNCHES OMNICRAFT'S 15W40 SEMISSYTHETIC OIL FOR THE INDEPENDENT REPAIR MARKET
Omnicraft, Ford's multi-brand automotive line of products, has launched yet another high-demand product for the independent repair market: the semi-synthetic 15W40 oil. Available in the Ford Distributor Network with special marketing conditions, the product follows the strict quality standards of the brand.The new semi-synthetic lubricant 15W40 has an unprecedented viscosity within the Omnicraft and Motorcraft brands. Its specifications have been developed to protect the engine in low and high temperatures, reducing wear and maintenance costs. It also contributes to running engine cleanliness, increasing its service life and fuel economy.Since its launch in late May, Omnicraft has been consolidating as a high-quality option for the multi-brand segment. Its portfolio is being progressively increased and will reach 13 product lines by the end of 2018. Currently, it is also composed of: brake discs, brake pads, oil, fuel, air and cabin filters."The launch of the Omnicraft 15W40 Semi-Synthetic Oil adds even more versatility to the independent repairer parts basket, which can meet the demands of other automakers' vehicles with a single brand," says Jorge Cavalcanti, Ford Parts Marketing Supervisor.The new Ford Repair site - www.reparadorford.com.br - brings the Omnicraft and Motorcraft brand products, institutional and technical information for consultation and download and a book on electronic injection, as well as promotions for registered repairers.