VOLVO

FH LINE SCANDINAVA BRAND COMPLETE 25 YEARS WITH SPECIAL EDITION

To celebrate the introduction of the Volvo FH in 1993, Volvo Trucks launches a Special 25-Year Series of the model. With exclusive design and various comfort items the commemorative edition arrives in the European market in the second half, in limited volumes. In Brazil, the model's arrival forecast is at the end of the year.Volvo FH is one of the most successful models in the trucking industry, with almost 1 million units marketed worldwide. The 25-year Special Series is a tribute to all the customers and drivers who have been driving this icon for decades. "FH is a perfect representation of Volvo's focus on the customer and drivers. It's a model that has been breaking down barriers for a quarter of a century. The commemorative edition is at the same time a tribute to the first 25 years and also another point in the ongoing journey for the success of our customers, "says Claes Nilsson, President of Volvo Trucks.


Modern and retro
Contemporary but with a nostalgic touch is the best way to describe the exterior of this commemorative edition. The decorative highlights in silver, gray and orange highlight the origin of the truck. Tracks form the number 25 to signal the birthday. They combine 3D effects with shadows, in reference to the design trend of the early 1990s. All this gives the truck a 'retro' look.The color chosen for the Special Series is Pearled Red, a tribute to the original color of the cabin of 1993. In Europe, there will also be the color Grafite Metálico, exclusive to the FH16."The first generation of FH has meant a lot to Volvo Trucks and to the transport industry as a whole. It was a defining moment, a watershed that transformed the perception of what would be a modern truck. Working on the commemorative design project was a real honor, "says Nigel Atterbury, Senior Graphic Designer at Volvo Trucks.




Safety and comfort for the driver
When opening the door, a luxurious and premium interior awaits the driver. Safety has always been a central point in the Volvo FH and is highlighted in orange details, from seam points on seat belts to curtains, rugs and reflective decals on the doors. The use of subtle yet noble tones leads to continuity of focus on safety and the driver, which have always been essential in the Volvo FH. And to enhance a great steering experience, the seat blends fabric and leather for exceptional comfort and design.



A tribute to customers
"This truck clearly shows how we are accelerating progress and continue to set new standards for the trucking industry, just as Volvo FH has been doing since 1993," said Tomas Thuresson, global truck trucking manager at Volvo Trucks. "It's a fantastic edition, a tribute to a remarkable truck and the millions of people, customers, drivers and fans of Volvo FH for 25 years," he concludes.



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