TUNNING

THE EVOLUTION CAMARO HENNESSEY 'THE EXORCIST'

Hennessey continues to show little by little one of its latest wild creations, its HPE1000 kit for the Chevrolet Camaro ZL1, called 'The Exorcist'. On this occasion reveals a video of the manufacturing process of the model, which includes numerous modifications.Presented at the New York Salon 2017, the Hennessey HPE1000 'The Exorcist' will not only be remembered for being a brutal machine, but also for being one of the best marketing strategies of the recent auto industry as one of the best examples of opportunism in history.Hennessey's movement was simply brilliant. After several months of a slow and gradual revelation, with one of the most elaborate promotional campaigns of recent times, was approaching the date of the presentation of the new Dodge Challenger SRT Demon in the Hall of New York. When everyone waited and awaited the revelation of the Demon, Hennessey appeared a few days before the presentation of the model of the Dodge, and presented its version of 1,000 hp of the Camaro ZL1, dubbed 'the exorcist', precisely the greatest enemy of the 'devil'.The move was master. Despite the millions that must have cost the Dodge Demon's extensive teasers and video campaign, Hennessey got as much feedback as possible with just a couple of pictures and a near-quality home video that used AC / DC's 'Highway to Hell' as background music.As a general rule, Hennessey never uses names for its creations, using only the same acronym with the power number to create the denomination of its packages, so theoretically, the HPE1000 reference should have been the sole denomination of this model. Adding the name 'The Exorcist' to this package was genius and unparalleled opportunism. Everyone was curious to see the faces of Dodge's marketing managers, who shortly after registering the name 'Angel', more than likely to protect themselves from similar new attacks.Marketing aside, at a technical level this HPE1000 package is quite relevant. Thanks to the various mechanical modifications, Hennessey is able to raise the original 650 hp of the Camaro ZL1 up to impressive 1,013 hp (1,000 hp) and 1,310 Nm of maximum torque. The pack is more expensive than the Camaro ZL1 itself in the United States. If the new base vehicle costs around $ 60,000, the pack has a cost of $ 55,000 for the manual version and $ 64,950 for the automatic, which must be added (almost necessarily) the optional racing packages, which has a cost $ 6,995 for the circuit and $ 8,995 for the intended for drag races.


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