SEAT

A crossover with value
In the most recent study, dedicated to compact crossovers, the Autovista Group underlines the fact that the new SEAT Arona is the car with one of the lowest devaluations in Spain, Germany, France, Italy, Portugal and Belgium compared to competitors. According to the study, the new Arona appears as the likely best buy of the segment. The information disclosed by the Autovista Group, a leading company in the weighted study of prices and specifications for car market operators, is free and completely independent, reliable and analytical, allowing individuals and companies to make more informed decisions when buying a car or a fleet.

"The new SEAT Arona fully meets the expectations of the fleet customer thanks to the spacious passenger compartment and the equipment, inherited from superior segments, combined with an attractive Residual Value. There is no doubt that our small SUV will take SEAT to win new fleet customers, "said Wayne Griffiths, Vice President, Sales and Marketing, SEAT.With the petrol and diesel versions, SEAT Arona is the best residual value model, with up to five percentage points to the closest rival in Spain. Undoubtedly, SEAT's efficient engines guarantee reduced maintenance costs, while the price / equipment ratio and after-sales service intervals make Arona one of the best options on the Market.

Over the last five years, SEAT has developed a solid strategy that has resulted in a 90% growth in fleet sales. This is a key reason for SEAT seeking to achieve the best possible results with Arona in the Autovista Group's study of the European market. It is clear that SEAT will strengthen its position in the fleet channel with the new Arona, thanks to the generous habitability, dynamic performance, quality, equipment, state-of-the-art technology and TCO, total cost of ownership.According to the Autovista Group, the reasons for this success cover several areas. The Arona differentiates itself from competitors through improved dynamic behavior, improved functionality, superior acceleration capability, road performance, rolling quality and low noise and vibration levels. It also includes a more spacious luggage compartment (400 liters), better living space vis-a-vis competitors, with a higher perceived quality, in addition to the SEAT image level in terms of design and cost / performance ratio. And to all this we must add the timeless and exciting design, filled with SEAT DNA, marked by the X-shaped front grille.

After the new Leon and Ibiza, SEAT Arona is the third launch of the brand in 2017 and another significant step in the biggest product offensive in SEAT history, strongly marked by the launch of the Ateca and the future SUV of five to seven seats that will be presented in 2018. The Spanish manufacturer will introduce the Digital Cockpit in early 2018, first in Leon and in the Aztec and then in Ibiza and Arona.
Thanks to the debut of the new MQB (Modular Quer Baukasten) A0 platform, Arona marks a before and after in its segment on interior space, safety, dynamic behavior and technology. The new Arona stands out in the crowd thanks to the compact crossover dimensions, height and width, multiple customization possibilities and the most sophisticated security and connectivity technology.

Vasco Reis