LANCIA

New Lancia Gamma at the Paris Motor Show

Lancia is heading to the upcoming Paris Motor Show (October 12–18), where the new Gamma model will take center stage at the brand's stand, marking its international debut. Following its unveiling in Italy, the Paris appearance represents another crucial step in the Gamma’s launch process and, more broadly, in a new phase of Lancia’s operations across Europe.

The Gamma reflects the brand's strategic direction, blending Italian design, innovation, comfort, and efficiency. With its fastback crossover silhouette, the Gamma brings Lancia into the heart of the C-segment, combining Italian creativity, design culture, and industrial expertise in an all-new model.

Designed in Turin at the Lancia Design Center, developed and prepared for production in Italy, and manufactured at the Stellantis plant in Melfi, the Gamma is the product of a network comprising designers, engineers, technicians, assembly line workers, and suppliers. With the arrival of this new Lancia model—alongside the Jeep Compass, DS N°8, and DS N°7—the Melfi plant further demonstrates the Group's ability to transform Italian expertise and technology into products destined for international markets. "The new Lancia Gamma is tangible proof of the role Italy continues to play in Stellantis’s industrial strategy. Melfi represents a valuable asset in terms of expertise, technology, and quality, just like our other plants in Italy. However, the future of the European automotive industry will also depend on the decisions we make today: we need regulations that can restore the sector's competitiveness by supporting 'Made in Europe' products, as well as compact and light commercial vehicles. Stellantis is doing its part, and the Gamma is concrete proof of that commitment," stated Emanuele Cappellano, Chief Operating Officer of Stellantis Enlarged Europe.

The design was developed in Turin at the Lancia Design Centre, under the leadership of Jean-Pierre Ploué, the brand's Head of Design. Development and production preparation were also carried out in Italy, while production itself has been entrusted to the Stellantis plant in Melfi. The project involves around thirty Italian suppliers—about ten of which are based in the Basilicata region—further strengthening the link between the product, the manufacturing facility, and the local supply chain. This journey extends all the way to the customer through Lancia’s sales network in Italy, which is preparing for the arrival of the Gamma and the delivery of an experience fully aligned with the brand's positioning and values. 

Following the launch of the new Ypsilon model and the return of the HF badge and motorsport activities, the Gamma expands Lancia’s model lineup and brings the brand back into a strategically important market segment.

The new 4.67-meter-long fastback crossover, built on the STLA Medium platform, will be available with hybrid and fully electric powertrains. The hybrid version will offer a total driving range of over 1,000 km, while the electric versions will have a range of approximately 740 km. Topping the range is an all-wheel-drive version delivering 375 hp.

With a drag coefficient of just 0.25, aerodynamics are integral to the design, aided by a split rear spoiler, "Aero" wheels, and an active front grille.

The cabin evokes an elegant Italian living room, featuring "Lancia Glow" ambient lighting and a panoramic roof. The vehicle offers a luggage capacity of 560 liters.

"The Gamma represents a key milestone in the evolution of the Lancia brand and takes on even greater significance in the year we celebrate the brand's 120th anniversary. It is an Italian project in the truest sense of the word: it begins with design in Turin, proceeds through development and industrialization, and takes its final form in Melfi, thanks to the expertise and dedication of the men and women who work there every day. With the Gamma model, we aim to transform design, quality, industrial capabilities, and Italian project-oriented culture into a tangible source of competitiveness, both in Italy and across European markets," stated Antonella Bruno, Managing Director of Stellantis Italy.

Autonews