ALFA ROMEO

Alfa Romeo reveals the name of its new concept car: Cuorerosso

The concept car set to take center stage at the 2026 Paris Motor Show will be named the Alfa Romeo Cuorerosso. This name captures the very essence of the brand, uniting two symbols deeply rooted in its identity: the color red—the color of passion and an unmistakable hallmark of the Alfa Romeo spirit—and the heart, the source of that same energy and a symbol of the profound, instinctive bond connecting every one of the brand's creations to its drivers.

In the Cuorerosso, these two elements beat in unison, forming a statement of intent that transcends the name itself to represent a car of the future—one designed above all to deliver a powerful emotional experience.

It is the car that fans of the brand ("Alfistis") have long awaited, capable of expressing that unique automotive interpretation woven into the DNA of the "Biscione" brand: a vision that goes beyond the concept of a mere means of transport to embrace the purest driving emotions.

What defines Alfa Romeo is not only its distinctive design and cutting-edge technology but also the powerful, almost instinctive connection forged with the person behind the wheel—a symbiotic relationship that this concept elevates to an even more intense level. Its roots lie in a unique automotive culture where superb craftsmanship, design, and performance merge with passion, transforming attention to detail into beauty, and beauty into emotion. Created for those who still love driving and seek authentic experiences behind the wheel, Alfa Romeo’s latest creation draws inspiration from Italy—with its tradition of superb craftsmanship and refined aesthetic sensibility; from a sporting spirit—a constant pursuit of dynamism and driving pleasure; and from the color red—a symbol of performance and passion that has always been part of the brand's heritage. From these three elements emerges a masterpiece that is unmistakably Italian and unmistakably Alfa Romeo, looking toward the future with ambition and boldness.

Choosing an Alfa Romeo has never been merely a rational act, but an impulse from deep within—one that reason confirms only later. It is precisely this ability to forge a deep harmony with customers that makes Alfa Romeo a true "love brand"—a brand that transcends the product itself to build an enduring relationship. This harmony shapes *Cuorerosso*, a concept developed by the very people who create Alfa Romeo cars every day, intended for the brand's enthusiasts (the "Alfisti") worldwide—people united by the belief that driving is an experience felt first, even before it can be described in words. After all, the most authentic emotions are not chosen; they simply happen. Like the beating of a heart—an involuntary muscle that needs no permission to act. Just like passion, which cannot be explained or commanded, but is simply experienced freely and instinctively. Reason can describe an emotion, but the heart is what gives our feelings intensity and value. And without a heart, we would be nothing but machines.

From October 12 to 18, a new concept car will be on display in Hall 4 of the Paris Expo Porte de Versailles exhibition center. The Alfa Romeo press conference is scheduled for October 12 at 10:55 a.m.

Autonews