AUTONEWS

Fiat Grizzly & Grizzly Fastback

Fiat celebrates its 127th anniversary with the launch of the Grizzly and Grizzly Fastback.

“With the Grizzly and Grizzly Fastback, Fiat completes its range with two different formats for two different customers, each built around the real everyday needs of the family. The Grizzly is an SUV for those looking for space and comfort, while the Grizzly Fastback is aimed at customers who want the same streamlined benefits in a more distinctive silhouette. Unveiling them on Fiat’s birthday was a natural choice. Because this is not just another launch: it is Fiat doing what it has always done best — making family transport simple, affordable and truly accessible from Europe to the Middle East and Africa and South America,” says Olivier Francois, Fiat CEO and Global Marketing Director of Stellantis.

On July 11, Fiat celebrates its 127th anniversary with the unveiling of the Grizzly and Grizzly Fastback in a special video, marking the arrival of two new silhouettes within the brand’s renewed family offering. The concept is built around a simple yet recognizable image: the unveiling of the arrival of two new members in an unexpected setting — a local Italian registry office.

In the video, Olivier Francois, Fiat CEO and Stellantis Global Marketing Director, presents the latest models at a reception, transforming a classic bureaucratic moment into an impromptu test drive with the Grizzly and Grizzly Fastback.

The Grizzly and Grizzly Fastback mark the next step in Fiat’s product strategy: two silhouettes created around different customer needs, but with the same simple and versatile approach. As highlighted during the Investor Day held on May 21 in Auburn Hills, the project confirms Fiat’s role as one of Stellantis’ most international brands, bringing affordable and relevant mobility to customers around the world, especially in its three main regions — Europe, the Middle East and Africa, and South America.

The Grizzly brings space, comfort and everyday practicality to the SUV format, while the Grizzly Fastback adds a more recognizable silhouette with the same focus on usability and family needs.

Compact on the outside and generous on the inside, the Grizzly measures 4.4 metres in length and is designed around real-life needs: space, comfort and everyday flexibility. The Grizzly Fastback extends to 4.5 metres, combining elegant proportions, expressive design and outstanding practicality, including generous interior space and a 600-litre boot.

In addition, to further give customers the freedom to choose what best suits their needs, the Grizzly and Grizzly Fastback will be available with petrol, mild hybrid and full electric powertrains, delivering up to 145 PS, as well as manual or automatic transmissions, depending on the region.

The range will be offered in seven vibrant body colours and equipped with technologies designed to make everyday mobility easier, more intuitive and more enjoyable.

The Grizzly and Grizzly Fastback will make their first public appearance at the Paris Motor Show in October, ahead of a commercial launch expected from the last quarter of 2026.