AUTONEWS

Alfa Romeo and Luna Rossa together for the 38th America's Cup

Alfa Romeo is launching a fascinating new chapter in the world of competition; it proudly announces its partnership with the Luna Rossa team, a leader in international sailing and a symbol of Italian sporting spirit and technological innovation at an international level.

Hence the genesis of an authentic and ambitious collaboration that brings together two Italian icons united by a common vision: constant innovation, sporting excellence and always pushing their limits.

This meeting brings to life a fully-fledged journey, during which Alfa Romeo and Luna Rossa will face together an unprecedented challenge: the America's Cup, the most prestigious sailing trophy on the planet.

Now in its 38th edition, the competition involves millions of fans and, for the first time in its history, will visit Italy and the evocative landscape of the Gulf of Naples - an ideal setting where landscape, sporting culture and infrastructure come together in a unique way.

As an official sponsor, Alfa Romeo enthusiastically embraces this new adventure, as it shares the same philosophy that animates the Luna Rossa team: competitive determination combined with the most sophisticated technological innovations. To achieve the most ambitious goals and the best performances, Alfa Romeo and Luna Rossa rely on expertise, design, the use of some of the most advanced materials in the world and the best engineering techniques. 

The official announcement of the new partnership was made today in an interesting video, featuring Santo Ficcili, CEO of Alfa Romeo; Cristiano Fiorio, Head of Marketing, Communications and Strategic Projects for Alfa Romeo; and Max Sirena, Team Director of Luna Rossa. 

Together, these three leading names give voice to a story that celebrates 115 years of Alfa Romeo and the courage to take on new challenges, with the spirit of those who do not limit themselves to nostalgic memories of their history, but rather relaunch it with an eye towards the future. Specifically, through evocative images and a deeply emotional tone, the video illustrates the meeting of two brands that belong to different worlds, but are animated by the same energy and the same values ​​of audacity, performance, elegance and Italian spirit. 

The video begins with the announcement of the Luna Rossa team with the splendid Alfa Romeo 1900 Super Sprint from 1956 as the official crew for the Mile Miglia – “the most beautiful race in the world”, which is due to start in Brescia on 17 June. And it is Max Sirena who draws the evocative parallel between driving on the road and driving a racing boat: only the surface changes, asphalt instead of the sea, but the excitement, instinct and adrenaline remain the same. 

These images are not only symbolic but anticipate the essence of the collaboration between Alfa Romeo and Luna Rossa: a concrete technical synergy, which brings together two exceptional Italian organizations brought together by their shared vision of performance and innovation. A collaboration that goes far beyond visibility or communication, transforming into a real exchange of skills, with teams dedicated to the joint development of high-tech solutions. 

Leading this journey is the exchange of knowledge in key areas such as the use of advanced materials, performance management and data analysis, areas in which both teams have extensive experience. Santo Fisichelli, CEO of Alfa Romeo, points out: “There could be no better partner than Luna Rossa, a brand that, like us, brings with it a strong identity, a wealth of history and a clear vision of what is to come – a passion for sport, a drive for excellence, a deep sense of belonging and, above all, the epitome of Italy. Just like Alfa Romeo.”

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