AUTONEWS

Man buys brand new Ferrari SF90 for US$ 704,250, and after driving less than 300 km the supercar was sold at an online auction for US$ 579 thousand
The harsh reality of supercar depreciation is nothing new, but some cases still manage to surprise — and the most recent involves a practically new Ferrari SF90, which saw its value plummet unbelievably after driving less than 300 km.
The SF90 is a milestone within Ferrari itself. Launched as the spiritual successor to the LaFerrari in terms of performance, although with a (theoretically) more affordable price, the model is one of the fastest cars ever produced by the Italian brand.
Even with all this credentials, it did not escape the brutality of the used car market. The car in question was purchased for $704,250, which does not include the additional $15,000 paid for a satin-finish paint protection film.
After driving just 185 miles — about 298 km — the supercar was sold at an online auction for $579,000.
That represents a loss of $125,000 or, considering the cost of the PPF, a total loss of $140,000. In other words, the previous owner “paid” between $675 and $757 for every mile driven.
Part of the SF90’s high value comes from the extreme customization, something typical of Ferrari cars.
In terms of optional extras alone, the car in question had a total cost of $47,585.
Among the items chosen were Bianco Avus paint, carbon fiber rear diffuser (US$ 11,812), engine cover in the same material (US$ 7,931), rear trunk lid (US$ 7,593), door inserts (US$ 8,606), and rear radar for US$ 2,767.
The package also included yellow brake calipers, suspension with a lift on the front axle, exhaust with black outlets, electrochromic rearview mirror, titanium wheel bolts, Apple CarPlay, and the traditional Scuderia Ferrari badges.
The interior is equally refined, with racing seats upholstered in Rosso Ferrari red leather and many carbon fiber details spread across the steering wheel, paddle shifts, and center console.
Despite all this luxury, technology, and plenty of performance — which includes almost 1,000 hp thanks to a plug-in hybrid set — the market seems not to have given the same value to a car with only a few kilometers on the clock.
The truth is that, apart from limited editions like the LaFerrari or the SF90 XX Spider, supercar models lose value at a dizzying rate as soon as they leave the dealership, especially when rumors of a new generation on the horizon emerge.
International sources have already suggested that Ferrari is working on a direct successor to the SF90, which may have helped to push prices down.
With the launch of the F80 — the brand's future new top-of-the-line model — getting closer and closer, the SF90 may be being overshadowed even within Maranello.
The case of this SF90 is not an outlier, but a reminder that not every million-dollar car escapes the cold mathematics of the market.
And for those thinking about buying a supercar, it is worth remembering: luxury and exclusivity are not always synonymous with investment.
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