LAND ROVER

Flavio Briatore and the Range Rover 

If there is one car that Flavio Briatore is unlikely to buy again, it is a Range Rover Sport. Alpine's technical advisor in Formula 1 used social media to harshly criticize the model, but also the brand.

Briatore revealed that he has already spent more than 30,000 euros on repairs and that his current Range Rover was not the only one to give him problems. "The last one I bought broke two times after I got it," he confessed.

Flavio Briatore is a fan of cars and life in general. You only have to check his Instagram profile to see it. He's earned it: he was a successful entrepreneur in the fashion world with Benetton, and it was with that same company that he made the leap to Formula 1 in the late 1980s, where he won world championships first with Michael Schumacher and then with Fernando Alonso at Renault. But there's one thing Flavio doesn't like: his Range Rovers.

Like so many other wealthy people, Briatore bought a Range Rover. A large SUV that was synonymous with luxury and comfort, and was even available with a generous 5.0-liter V8. A symbol of prestige, but, in Flavio's case, also of frequent and numerous visits to the mechanic to get it running. All because it had a defect that they could never fully fix. He ended up replacing it with a new Sport last year, but without any luck.

Flavio explained it in a video on Instagram: “I want to tell you something that happened to me, and I'm going to do it with this video. As a Range Rover owner, I'm pissed off. But what happened to me? I had a Range Rover Sport, and in 2024 I traded it in for a new Range Rover Sport with 14,000 kilometers.”

“With the first one, between 2020 and 2024, with the invoice in hand, I spent more than €30,000 at the mechanic. I had problems with the DPF, a particulate filter, they told me… €30,000.”

“In 2024, I bought this one, and two days later, it stopped working. At Range Rover in Monaco, they were embarrassed. They told me the problem was related to a transformer they didn't have, that the brand didn't have it either, and that they had to manufacture it. It's crazy, considering how much it costs.”

“It's a nice car to look at from the outside, but it's always causing problems. I don't see any reaction from the brand. The costs are incredibly high, and the customer service is terrible. We've been waiting for the transformer for two months, and I'm pissed off.”

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