AUTONEWS

Maserati to be at ‘The I.C.E.’ event to be held in St. Moritz, Switzerland, on Friday 21/01

At the traditional and exclusive ‘The I.C.E.’ event, to be held in St. Moritz, Switzerland, on Friday 21 and Saturday 22 February, Maserati is ready to ‘break the ice’ and play a leading role with its range and two exclusive world premieres, in the spirit of ‘Italian grand touring’ and the performance of the Trident.

Maserati is synonymous with Italian luxury throughout the world: its iconic heritage and the performance of its cars will be highlighted at one of the most glamorous events of the winter season, a showcase amidst the magnificent backdrop of the famous frozen lake in the Swiss Engadin region, where collectors and enthusiasts from all over the world gather.

The I.C.E. St. Moritz is not just a competition, it is a unique event of its kind, combining culture, entertainment and driving in extreme conditions, serving as an unmissable opportunity for car enthusiasts, collectors and mere fans of the automotive world.

Maserati will be present at the 2025 event, accompanied by the Fuoriserie personalization program, with two world premieres.

All the spotlight will be on the GranTurismo and GranCabrio ranges, available with internal combustion engine and 100% electric motor, with all-wheel drive (AWD) as standard and air suspension, to guarantee maximum performance without sacrificing comfort in the full spirit of ‘granturismo’, even outdoors.

The all-wheel drive will excel in driving activities on snowy and icy roads, demonstrating the technological excellence, great dynamic qualities and uncompromising driving pleasure typical of the House of the Trident, even in difficult conditions.

The Grecale range will also invade the Swiss city, while the MCXtrema and the new Maserati GT2 Stradale will highlight the brand’s racing and competitive DNA to complete Maserati’s inclusion in the event.

In terms of participation in the Concours d’Élégance, some of the brand’s iconic models – both sports classics and luxury cars – will descend upon the frozen lake: a Maserati 6CM and a Maserati 200 SI will showcase their iconic design amid reflections in the snow and ice.

The abbreviation ‘I.C.E.’ does indeed refer to the magic of winter and the surface of the ice-covered lake where the event takes place, but it is also an acronym for ‘International Concours of Elegance’, where classic Maserati cars will tell the story of the Trident.

I.C.E. programme St. Moritz - International Concours d'Elegance

Friday, February 21:

From 09:00 - Opening of the event

From 09:30 - A jury of experts will evaluate the competing models, class by class

10:00 - 12:30 - Exhibition of contemporary cars

15:30 - Awards ceremony - Class winners

Saturday, February 22:

From 09:00 - Opening of the event

From 09:15 - Free races on the frozen Lake St. Moritz

16:00 - Awards ceremony - Best in show