AUTONEWS

Fiat 500e and Jennifer Lopez

The popular Jennifer Lopez is once again Fiat's preferred weapon to attract customers. Similar to what had already happened in 2011, when the Italian manufacturer returned to the North American market, with sales reacting favorably, the brand once again turned to the exuberant singer, dancer and actress to promote its 500e. And although the ad was made with the market on the other side of the Atlantic in mind, nothing prevents it from being used in Europe, where the star's popularity is equally on the rise.

The Fiat 500e is an attractive tram for those looking for a modern and agile vehicle for the city, with versions with an open or closed body and lines that recall the late 500, of which almost 4 million units were produced between 1957 and 1975. The friendly and small vehicle is proposed with engines of 95 or 118 hp, combined with batteries with a useful capacity of 21.3 and 37.3 kWh, which guarantee 190 or 330 km of autonomy, demanding in exchange values from 26 or 33 thousand euros, respectively. Remember the 2011 Fiat 500 announcement below:

With all these arguments, the 500e has an interesting commercial career in Europe, but the same does not happen in the USA, where its dimensions and a problematic reputation in the past affect the reception of this city car. It should be remembered that, when Fiat returned to the North American market in 2011, the then CEO Sergio Marchionne predicted a sales volume of 50,000 units (in the USA alone), which initially remained stable at 44 thousand units. It turns out that, since 2019, the Italian brand's sales began to fall. First for 9200 vehicles, the following year for 4300, in 2021 for 2300 units and then 919 (2022). In 2023, Fiat sales in the USA did not exceed 605 units, while Mini, for example, attracted more than 33 thousand customers.

To rekindle the flame of the transalpine manufacturer, and the 500e per table, Jennifer Lopez is not only the star of the ad's poster, but also uses the little Fiat in the video clip for her most recent song “Can't Get Enough”, released on January 12th , which can below.

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