TOYOTA

Toyota takes us beyond the traditional experience of road trips and school trips, to a musical experience like few others.
With its stunning 2023 Sienna concept vehicle, aptly named “Sienna:RemixToyota turns a family minivan into an electrifying DJ booth on wheels. What is often the epitome of commuter utilitarian transportation is transformed into a symphony of 60 speakers, a high-definition video screen, and a kaleidoscope of LED lights—essentially, the perfect space for a DJ.
According to Joe Moses, Toyota’s general manager of Marketing and Communications, “We wanted to amplify the moments we all share with friends and family through music.” The philosophy behind this remix is to transcend the usual limits of automotive functionality and enter the universal language of music. It’s not just a car anymore; It is a meeting place for parties.


Inside, the vehicle is a cornucopia of acoustic wonders. The sound system features four 12-inch subwoofers, 36 midrange speakers, 14 tweeters and six percussion horns, all driven by 16 amplifiers delivering a thunderous 25,000 watts of power. Featuring a 12-channel digital sound processor and eight-channel mixer, the system is designed to connect to a variety of audio sources, both wired and wireless. And let’s not forget the dual digital turntables that provide an authentic DJ experience.
The Sienna:Remix doesn’t just settle for audio; it’s a complete sensory assault. LED lights with adjustable colors flash in time with the beats. But that’s not all: a 43-inch Wi-Fi-enabled HDTV in the rear adds the ability to stream content or even play mobile games. This is not just a vehicle; it’s an entertainment center on wheels.

One caveat: this is a special project and is not available for sale. There are legal issues and warranty considerations when modifying vehicles so drastically. As impressive as the concept may be, practical issues around road safety and legality make it more of an aspirational endeavor than a mass-market product.

Given Toyota’s ongoing drive to revolutionize the world of transportation, incorporating elements of the Sienna:Remix into future models wouldn’t be entirely surprising.
Toyota’s Sienna:Remix isn’t just a vehicle, it’s a vision—a bold and sonorous vision. It may never be parked in your driveway, but it could prompt a new generation of car designers to think outside the box. When vehicles are transformed into meeting places, it is clear that we are no longer in the era of the simple ‘Swagger Wagon’. The rod has been raised, and it beats to the beat of a very different drum.
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