HONDA

Automaker presents its latest film to commemorate the 30th anniversary edition of the Honda CBR1000RR-R

Honda Motos presents its latest film to commemorate the 30th anniversary edition of the Honda CBR1000RR-R Fireblade. In a celebration of classic and modern, the campaign features Brazilian World Superbike Championship rider Eric Granado and journalist and professional rider Leandro Mello.

Sharing the track, Mello pilots the first generation of the original CBR900RR Fireblade, an icon of his time, while Granado pilots the most recent CBR1000RR-R Fireblade, the result of three decades of evolution.

Eric Granado's skills highlight the performance and speed of the latest Fireblade, while Leandro Mello's expert commentary provides valuable insight into the unique features of the original Fireblade and how much 'Total Control' technology influenced the design of the later model. recent.

The film pays homage to the essence of the model, evoking a sense of nostalgia and reverence for a machine that captured the hearts and minds of motorcycle enthusiasts around the world with its sporty design, advanced features and cutting-edge technology.

“The film embodies Honda's long-standing passion for creating motorcycles that deliver the ultimate riding experience, and we hope it inspires our fans and customers to embrace the Fireblade spirit of innovation and excellence. The campaign is a tribute not only to the 30 years of legacy and evolution, but also to its fans and riders of all generations”, says Odair Dedicação Jr., Honda Brasil Marketing Manager.

Autonews