segunda-feira, 5 de setembro de 2022

 

LADA


The company has a 75% increase in sales in Russia, but the cars offered to buyers are outdated versions without fundamental equipment such as ABS, ESP, airbags and power windows

During August, Lada saw a 75% increase in sales in Russia as a government subsidy program managed to boost demand in the country.

Lada, which is part of AvtoVAZ, recorded a sharp jump in sales in August, at a very embarrassing time for the Russian auto industry, which has been in trouble since the start of the conflict in Ukraine, according to local reports.

The Russian brand sold a total of 18,087 passenger cars last month, up 75% from July. And while sales are down 7% from last August, they are Lada's best monthly sales since Russia sent tens of thousands of troops to Ukraine in February. Maksim Sokolov, president of AvtoVAZ, pointed out that sales of two Lada models, Grant and Niva(image below), have already reached the level before this crisis, which marked an important step for this company towards recovery.

Lada Niva

“We will successfully overcome the current difficulties and meet the demand of the Russian automotive market,” the official statement said.

The company, which employs about 42,000 people, said a government subsidy program to help buy new cars had helped boost demand. Russia's auto sector, which is heavily reliant on foreign parts and global supply chains, came to a virtual halt when sanctions were imposed on Russia following the invasion of Ukraine.

For example, car production in Russia dropped 97% in May as many companies, such as AvtoVAZ, were forced to close factories and offer workers severance packages to leave the company. However, it should be noted that the cars currently produced by Lada are actually rudimentary versions, without numerous equipment such as ABS, ESP, airbags and power windows.

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