FIAT

Fiat Strada 2023: the best-selling ''subpick-up'' in Brazil updates its lineup

Best-selling vehicle in Brazil and a reference in its segment, the Fiat Strada arrives even more modern in the 2023 line with more standard items and a new color available. In 2020, the pick-up underwent a radical change, in which it became even more robust, gained a new look and acquired new features. Since then, it has continued to evolve.

At the end of last year, the category leader practically since it was launched innovated and reached the market with the CVT automatic transmission. Now, the entire range, from the first version to the top, receives an update as part of the new brand design: the inclusion of Fiat Flag on the seat labels (previously only the Volcano and Ranch versions had), adding greater exclusivity to the interior of the model. It is worth mentioning that the Strada was the first vehicle to integrate the brand's rebranding movement and bring the Fiat Flag to the front and the gear shift knob.

Another change comes in the Ranch and Volcano versions. Strada is now more modern, now bringing automatic digital air conditioning in both. With easy access, the climate can now be controlled with precision and greater convenience using only the Auto function that regulates the internal climate to the temperature desired by the customer.

In addition, the Volcano manual, which already has an extensive list of equipment, will have Wireless Charger as standard, which makes it possible to charge the smartphone without the need for wires. Thus, the item, which was already standard for the automatic version, will also leave the factory now at Volcano with manual transmission aligned to the wireless mirroring of the 7.0-inch multimedia center, bringing greater convenience and technology to recharge the smartphone without the need for the wire use.

The Strada MY23 will also get a new color in both versions mentioned above: the Gray Strato, which debuted in Fiat's SUV, the Pulse, and now arrives to complete the Strada's range of shades. The color reinforces the vehicle's details, its modernity and exclusivity of the top-of-the-range versions. Thus, the customer has as options at Volcano and Ranch the new shade and five more possibilities: Black Vulcano, Red Monte Carlo, Gray Silverstone, Silver Bari and White Banchisa.

Check below the suggested prices of each version (local currency):

Brazil (except São Paulo, Paraíba and Manaus Free Trade Zone)

New Strada Endurance Cabin Plus 1.4 Flex MT - 95,290 reais

New Strada Freedom Cabine Plus 1.3 Flex MT - 101,990 reais

New Strada Freedom Double Cab 1.3 Flex MT - 107,990 reais

Nova Strada Volcano Double Cab 1.3 Flex MT - 112,990 reais

New Strada Volcano Double Cab 1.3 Flex AT - 120,990 reais

Nova Strada Ranch Double Cab 1.3 Flex AT - 125,990 reais

Suggested prices for Sao Paulo:

New Strada Endurance Cabin Plus 1.4 Flex MT - 98,419 reais

New Strada Freedom Cabine Plus 1.3 Flex MT - 105,339 reais

New Strada Freedom Double Cab 1.3 Flex MT - 111,536 reais

Nova Strada Volcano Double Cab 1.3 Flex MT - 116,700 reais

New Strada Volcano Double Cab 1.3 Flex AT - 124,963 reais

Nova Strada Ranch Double Cab 1.3 Flex AT - 130,127 reais

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