MG

Cyberster Concept: it is an electrified sports convertible from the brand with a range of approximately 800 kilometers that will arrive in 2024

Morris Garages has a short time ahead of it to be able to increase its product offering before its centenary celebrations take place. The iconic British car brand will celebrate this important anniversary in 2024. One of the premises on which MG works is neither more nor less than entering certain segments that allow it to capture new buyers. Something crucial to continue driving the company's growth.

In the decade and a half that has passed since MG was supported by SAIC, one of the giants of the Chinese automobile industry, the brand has consolidated itself as a reference manufacturer in the segment of models that have an excellent equipment/quality/price ratio. In the troubled year of 2021, marked by the global shortage of microchips, MG sales in Europe exceeded 52,000 units. The goals for this year 2022 are to triple this volume of registrations. All this under the premise of reaching one million units sold globally in 2024.

It is necessary to introduce new models to continue boosting MG's sales. Especially in the European market. The renewed MG ZS EV, as well as the new MG Marvel R Electric and MG5 Electric are the big news that the company will face this year. However, in the short term, the plans go far beyond these interesting news.

MG will seek to build on the success of these models to appeal to younger drivers and enthusiasts by bringing a completely new line of electric cars to life. A line that will be baptized with the name Cyber. An initiative of which the first brushstrokes were already given last year. More specifically within the scope of the presentation of the MG Cyberster Concept.

This conceptual model generated a lot of interest. MG has combined all of its experience and heritage as a manufacturer of convertible vehicles as well as electrified sports cars. Shortly thereafter, and after a successful crowdfunding campaign, the green light was given for the creation of the production version of Cyberster. A model that will see the light as part of the celebrations for the centenary of MG.

A spokesperson for Morris Garages highlighted the following: “We are working on a surprise for you. Of course, we know that in the past we were an affordable sports car brand, and now we are the new electric vehicle brand, and we are going to surprise them. We will be in markets where no one has been before.”

With the exception of the Wuling Hongguang Mini EV Cabrio, which is a microcar, no brand has yet launched a true electric sports car and convertible at an affordable price. It's important to remember that Cyberster is powered by a completely new platform. A key architecture in terms of efficiency. What's more, it is said to have a range of approximately 800 kilometers.

Autonews