ALFA ROMEO

The brand intends to have a prominent position in the premium market, launching many interesting news for the market

The year 2022 will be extremely important for Alfa Romeo, a year of transformation and reaffirmation of the brand and the launch of several important novelties, which will enable Alfa Romeo to assume a prominent position in the premium market.

In order to relaunch its lines on the market, Alfa Romeo starts by presenting its new special campaigns proposed for the renewed MY22 line of the Giulia and Stelvio, aimed at both private and business customers.

This campaign marks the beginning of a new phase in Alfa Romeo's communication strategy, projecting it for the future and emphasizing the intrinsic values ​​of the brand, pointing it to drivers who seek access to its unique technical heritage, to unparalleled driving pleasure. and the intense sensations made possible by the exceptional dynamics of his creations.

Simplified lines and more standard equipment...With the launch of the MY22 versions of the Giulia and Stelvio models, the Alfa Romeo driving experience reaches new heights of emotion, maintaining, in terms of design, a perfect symbiosis between refined elegance and sportiness, both strongly present in the brand's DNA and heritage. Both lines are organized according to four equipment levels, from Super to Veloce, passing through Sprint and Ti. All versions are equipped with an 8-speed automatic transmission.

As for the engines in the Giulia line, two versions of the 2.2 Diesel engine are available, with 190 or 210 hp, the more powerful associated with the Q4 all-wheel drive system. The petrol offer includes the 200 and 280 hp versions of the 2.0 Turbo engine, the most powerful of which is also associated with the Q4 system. The Stelvio SUV is available with three power levels of the 2.2 Diesel engine, with 160, 190 or 210 hp, with the Q4 all-wheel drive technology always being associated with the two most powerful versions. The 2.0 Turbo petrol engine is proposed with 200 or 280 hp, always associated with the Q4 system.

The two models have regularly been distinguished with numerous international awards, the synthesis of Alfa Romeo sportiness being represented by the respective Quadrifoglio sport versions with a 510 hp 2.9-liter V6 engine.

In order to promote a brand image of quality and reliability, marking its position within the premium segment, Alfa Romeo now offers a 5-year, unlimited mileage warranty for the new Giulia and Stelvio MY22.

Autonews