AUTONEWS

Coldplay on the green wave

The commitment was made in 2019 and Coldplay are committed to honoring it: they promised that their tours would be as beneficial as possible to the environment and now, with the announcement of another world tour, confirmation arrives that the show will be fueled with clean energy. No fossil fuel generators, because the sustainability stage already has a guest “artist”. Neither more nor less than the BMW i3 or, better yet, more than 40 batteries already used in the German compact (recycled) and which gain a second life here, as a power source for the show.

And because it would be of little use to ban the old generators, if the electricity that will feed the i3's batteries came from polluting sources, the ad stresses that the electricity injected into the accumulators will be exclusively supplied by renewable sources, ranging from photovoltaic panels to kinetic floor up to generators working with hydrotreated vegetable oil (HVO, acronym for Hydrotreated Vegetable Oil), considered a "green" diesel in that, compared to conventional diesel, it emits 50 to 90% less greenhouse gases, in addition to reduce fine particulate matter by 33%, hydrocarbons by 30%, carbon monoxide by 24% and nitrogen oxides by 9%. This is achieved because this renewable fuel is produced using vegetable oils in contact with hydrogen at high pressure.

According to BMW, spectators themselves will find bicycles where they can pedal and, with this, generate energy to supply the i3's batteries, with the promise, by Coldplay, that a tree will be planted for each ticket sold.

BMW's partnership with the British band came from the launch of the iX and i4 trams, whose campaign has the song “Higher Power”.