TESLA

Cybertruck: 535 thousand orders

Builders are true machines for producing and selling automobiles. Whenever there is a trend, such as SUVs, or it becomes evident that there is a significant number of customers willing to purchase a certain type of vehicle, it is certain that all brands will try to offer a product that satisfies this new need. This explains why, suddenly, many American manufacturers have started to promise an electric pick-up soon.
It was Rivian that unveiled the first prototype under test of this type of model, which has both a working car and a leisure vehicle, but which instead of the usual combustion engines, gasoline or diesel, assembles electric motors powered by batteries. The Rivian R1T was not exactly a surprise for the market, as Tesla had also expressed its desire to present a similar model, which is understandable, whether or not this type of vehicle was the best-selling in the North American market, even though with fossil fuel engines.
The question that arises is to know what has changed so that, in a short period of time, many more brands interested in producing electric pick-ups will appear after Tesla revealed Cybertruck. More than before, after Rivian showed the R1T in the testing phase, a model that included solutions and technologies that make it extremely interesting.
The explanation can be found in Tesla's announcement that, a week after opening the ordering period, it claimed to have already collected $ 100 deposits from 250,000 customers, a value that apparently has not stopped growing. 
At least, this is the conclusion to be drawn from the cybertruckownersclub(https://www.cybertruckownersclub.com/forum/threads/how-to-tell-your-place-in-line-based-on-cybertruck-preorder-reservation-number.251/) website, created by the customers who ordered the Tesla pick-up and who thus have a tool to be able to control the evolution of orders and, they hope, soon of deliveries.
On February 19, the site confirmed 535,841 orders for Cybertruck (in less than 100 days), which should represent more than two years of production for Tesla. And if this number weren't enough to impress the competition, just remember that Tesla's biggest bestseller, the Model 3, collected 518,000 orders in the first six months after being revealed to the public.
After it was evident that customers were eager for electric pick-ups, this “cake” became too big for builders competing in the American market to not want to be entitled to a slice. Hence, Rivian R1T and Tesla Cybertruck quickly followed Ford's electric pick-up, with the American brand investing in Rivian to be entitled to use this startup's technology to catch up, as well as GM's pick-up. , which is determined to recover the Hummer brand, but now electrical.
As if the arrival of the giants Ford and GM in this segment of the electric market were not enough, Nikola also decided to go ahead with Badger, with the curiosity (and the trump card) of being able to be powered by battery or, alternatively, by cell. hydrogen fuel. Fiat Chrysler Automobiles also plans to move ahead soon with an electric RAM, using the technology of Nikola, from whom it became an investor. The electric pick-up market is definitely in full swing.

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