VW Group

Jetta: the new popular brand of VW

Jetta is the name of a cheap compact sedan that Volkswagen already sells on the Chinese market, with such a popularity that the second generation has been produced since 1991. Taking advantage of the "weight" of that name with local consumers, the German manufacturer has chosen to do designation of its new low-cost brand, designed to win more customers in China.
Like General Motors with Baojun, Volkswagen aims to expand into the world's largest car market. To do so, you need a range of more affordable products that can be purchased by the Chinese with less purchasing power. Hence the brand points to a relatively young consumer between the ages of 25 and 35, who buys his first car - which corresponds to only 81% of total sales in the so-called entry segment.
This type of customer will see three local models: a sedan and two SUVs. The first more is not the Chinese Jetta itself with aesthetic changes, while the latter will be a "simplified" declination of proposals such as the Seat Ateca and Tarraco, offering five and seven seats.
The fact that the Jetta are cheaper than the Volkswagen will allow the German brand to enjoy an image of greater quality and exclusivity. But cheap is not necessarily bad, with Volkswagen sales manager Jürgen Stackmann ensuring that Jetta will be guided by key values ​​such as quality, safety, value and a clear design language. Attributes that lead the new brand to position € 5,000 to € 6,000 above the prices charged by the Chinese market entry models, with Stackmann refusing to attach the low-cost label to Jetta. Jürgen Stackmann-VW Group But the truth is that, compared to the Volkswagen, the price level will settle down.
The production will come from a joint venture formed by Chinese manufacturer FAW and Volkswagen, with the factory to be located in Chengdu, where 300,000 vehicles will be shipped annually. It is estimated that 75,000 units of the sedan and the larger SUV will be produced per year, while the five-seat crossover will absorb the remainder of the production.
The sales, which start in about six months, will be done through a network of dealers who, by the end of 2019, will have about 200 own spaces. Autonews