AUTONEWS

6008 MUST REINFORCE THE BRAND SUV LINE

The new strategy undertaken by the PSA group with the launch of DS as luxury brand and complement of Peugeot and Citroën does not prevent these two are impaired, but quite the opposite. If a few years ago felt a certain decay in the lion's mark while that of the two chevrons advanced with more modern designs, now Peugeot wants to return to be that reference of old.The truth is that the renewal of the 308 compact is showing significant sales numbers, plus, with a wide range of loaded mechanical versions of technology, the introduction of new 3008 and 5008 SUVs already carry a good number of orders in the back. The upgraded sedan 508, which comes with a more modern design and betting on a younger type of customer, should also show good results.Although not enough for Peugeot, the new strategy is giving the fruits needed to expand the line with new models in the near future. It is already known that Peugeot plans to return with the 4008, an SUV that shared the mechanical base with the Mitsubishi ASX and will maintain the concept of SUV, but with a coupe aspect, a completely new body in the French brand and it is expected that to arrive in 2020, positioning between 3008 and 5008.But for the leaders of Peugeot is not enough and now they are thinking of a new SUV that completes its line up in the segment E, launching a model that becomes an alternative to the Renault Koleos and the Volkswagen Touareg, a goal more that ambitious that will compete with the Premium models. But the French consider it the most profitable segment on the market.The internal market studies carried out by the French brand point out that it is necessary to expand the line of SUV models, taking into account that the sales analyzes of the 3008 show that the top finishes reach 86% of the global sales of the model. In the same way as the 5008, which according to brand analysts, sells more units than the Renault Kadjar, Talisman and Espace together.Taking these circumstances into account, Peugeot estimates that there is a real demand for an SUV with a length of more than 4.6 meters, so the French manufacturer will be able to realize a model that has already been widely commented on in recent years (see here here), a 6008 that will match the new Volkswagen Touareg with its 4.8 meters, directly facing the German mark, something that has already been happening in relation to the Tiguan and Tiguan Allspace, direct competitors of the 3008 and 5008.