BMW

SERIES 7 PURE EXCELLENCE COMES TO BRAZIL

BMW of Brazil has just released Pure Excellence, the newest version of the top-of-the-line BMW 7 Series sedan, in its network of authorized dealers. It is a particularly exclusive profile featuring Pure design elements Excellence, which include external high gloss chrome finish items; and by the widespread use of noble wood in the interior; which mark an even more contemporary and luxurious character to its highly sophisticated profile. Offered in the Brazilian market starting at R$ 774,950, the all-new BMW 750Li Pure Excellence is distinguished from the 750Li M Sport version, which is especially sporty due to the presence of M Sport package items."The Pure Excellence version adds even more sophistication and exclusivity to the BMW 7 Series line. Its launch in Brazil reinforces our commitment to the country to offer our customers increasingly innovative cars in terms of technology and refinement," said Martin Fritsches, commercial director of BMW do Brasil.

The new BMW 7 Series Pure Excellence excels in the segment of luxury sedans thanks to the presence of elements that highlight its extremely elegant design. These include chrome detailing on the front and rear bumpers, the double-rim front grille - BMW cars' visual identity - at the side air vents, at the base of the doors and at the exhaust outlet linings. Other distinctive items of Pure Excellence are the 20-inch W-spoke alloy wheels, the black-caliper brake system, and the BMW logo featured. The interior, in turn, is decorated with Fineline wood inserts and Black High-gloss finish, leather trim on the dashboard and the BMW M sports steering wheel, plus controls with ceramic details.

The new BMW 7 Series Pure Excellence is also equipped with Carbon Core, a technology that combines materials such as high rigidity steel, aluminum, magnesium and carbon fiber reinforced plastic (CFRP), and key element in the construction of highly resistant structures and reduced weight. It is able to guarantee perfect distribution of body weight in the 50:50 ratio, in addition to lower center of gravity. These innovative features provide greater driving comfort, agility in response and lower fuel consumption despite the sedan's massive proportions, which measures 5,238 mm in length, 3,210 mm wheelbase, 1,479 mm high and 1,902 mm wide - with 515 liters of volumetric capacity of the trunk.The new BMW 7 Series Pure Excellence comes equipped with the powerful 4.395cc engine V8 engine, 450hp (between 5,500 and 6,000 rpm) and 650 Nm of maximum torque (from 1,800 to 4,500 rpm). The BMW TwinPower Turbo technology also features the traditional eight-speed Steptronic rear-wheel drive and rear-wheel-drive paddle shifts. In this configuration, the top-of-the-line BMW sedan is capable of accelerating from 0 to 100 km / h in 4.7 seconds and reaches the top speed of 250 km / h (electronically limited).

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